Celebrating its 20th milestone year, SAFC, one of the Philippines’ leading and fastest-growing non-bank financial institutions, is delighted to announce a significant partnership with the Pasig City Government. This collaboration is centered around aligning the community development programs of SAFC Heroes, the company’s Corporate Social Responsibility (CSR) arm, with the local community.
This alliance solidifies SAFC’s commitment to giving back and shaping a brighter future for the Filipino community, a testament to SAFC’s unwavering dedication to improving the lives of Filipinos.
Over the past two decades, SAFC has remained steadfast in its mission of enhancing the well-being of Filipinos. By aligning with organizations that share our values of compassion and progress, we are reinforcing our commitment to driving meaningful change, which gave rise to SAFC Heroes. This year alone, in collaboration with the Pasig City Government, SAFC has achieved significant milestones. These include the donation of 150 school supplies and 150 medicine kits to the residents of Pasig, active participation in Pasig City’s Tree Planting Activity, where SAFC employees planted 100 trees and donated shovels and trowels to the Pasig City Environment and Natural Resources Office (CENRO). We have also extended our efforts to benefit 55 at-risk Children of Special Protection (CNSP) through a community outreach program at Bahay Aruga – Rescue Center and Barangay Sto. Tomas in Pasig City.
In line with our ongoing commitment to the community’s well-being, our current project involves hosting a one-day basketball and volleyball league spanning eight barangays in Pasig City. This initiative underscores our dedication to promoting physical fitness, fostering community engagement, and igniting the spirit of friendly competition for a healthier and more vibrant Pasig City. Together, we continue to be the catalyst for positive change in the lives of Pasigueños.
During our momentous 20th-anniversary celebration at Marco Polo Ortigas, a notable highlight was the presentation of specially crafted “Love Hero Tokens.” To underscore our commitment to enhancing the lives of Filipinos, SAFC reached out to two esteemed foundations, Tahanang Walang Hagdan and KILUS (Kababaihang Iisa ang Layuning Umunlad ang Sambayanan) Foundation, to collaborate on these tokens.
The environmentally conscious bags graciously provided by the KILUS Foundation serve a dual purpose. Not only do they empower the women of Barangay Ugong in Pasig by supporting their livelihoods, but they also promote the principles of a circular economy. Within these bags, you’ll find exquisite wooden items meticulously crafted by Persons With Disabilities (PWDs) and orthopedically handicapped individuals from Tahanang Walang Hagdan. These items stand as powerful symbols of SAFC’s strides toward a more eco-conscious and radiant future.
SAFC is thrilled to emphasize that these Love Hero Tokens are not mere tokens of gratitude; they are living testaments to our unwavering commitment to sustainable living. They transcend traditional gifts, serving as profound representations of the values and principles we hold dear.
Joel C. Cruz, President and Managing Director of SAFC, expressed, “Through the collective efforts of our dedicated employees, in synergy with the Pasig City Government, we have been able to make significant strides in community development and outreach. Institutions like Tahanang Walang Hagdan and KILUS Foundation have consistently championed their respective fields. Their dedication to empowering the orthopedically handicapped and advocating for sustainable practices resonates with our mission. As we reflect on our 20-year journey, we’re filled with gratitude for these collaborations and partnerships that have made our commitment to the Filipino community even more impactful. Our 20th anniversary is not just a celebration of our past, but a promise of an even brighter future – two decades and beyond of enhancing the lives of Filipinos.”
The vibrant celebration, held at Marco Polo Ortigas on October 12, was further graced by the presence of Pasig City Councilor Marion Rosalio “Maro” M. Martires. Councilor Martires has consistently championed the cause of SAFC Heroes, specifically in the realms of sports, wellness, community development, and environmental initiatives. His attendance symbolizes the strong synergy between local governance and private enterprises, working in unison to uplift the well-being of all Filipinos.
Councilor Martires shared his perspective on SAFC’s contributions, stating, “Marami pa pong hindi pinapakita na ginagawa po ang SAFC sa Pasig City. Pagdating ko dito, nakita ko kung gaano kalaki ang ginagawa ng SAFC pagdating sa CSR. Kaya, thankful po ako sa SAFC kasi may mga programs and projects na kailangan ng immediate attention.” (“SAFC has undertaken many projects in Pasig City that often go unnoticed. Upon my visit here, I saw the magnitude of SAFC’s commitment to Corporate Social Responsibility. So, I am thankful to SAFC for addressing crucial programs and projects that require immediate attention.”) This sentiment underscores the profound impact of SAFC’s initiatives and the significance of their partnership with dedicated leaders like Pasig City’s Mayor Vico Sotto and Councilor Maro Martires.
Adding a touch of merriment to the celebration was our charismatic Brand Ambassador, Comedian Alex Calleja. Alex has consistently injected humor into our events, reminding us that amidst our earnest endeavors, a dose of laughter goes a long way in touching lives.
Distinguished bank partners and representatives who have been with us from our humble beginnings also graced the occasion, showcasing a united front committed to a vision that transcends business norms. This alliance, focused on enriching lives and fostering community growth, is just the beginning.
As SAFC propels forward, our guiding principles of innovation, sustainability, and unwavering service remain intact. Beyond being a beacon in the financial sector, we aspire to be catalysts of change in every community we touch. Two decades down, and the journey of making meaningful differences continues.
