SAFC, one of the fastest-growing non-bank financial institutions in the Philippines, has formed a strategic partnership with CARMA Philippines, a global leader in media insights and intelligence. This collaboration marks a major milestone in SAFC’s efforts to enhance its communications strategies and deepen its impact on stakeholders by leveraging cutting-edge media insights.
In an ever-evolving media environment, managing public perception can be challenging. Recognizing the importance of data-driven communication, SAFC has teamed up with CARMA to access advanced media intelligence tools. This partnership enables SAFC to ensure its messages resonate effectively across various platforms, shaping public opinion and driving positive business outcomes.
Beyond Traditional Media Monitoring
CARMA, renowned for transforming traditional and social media data into actionable insights, has been a leader in media intelligence and analysis for over 40 years. This collaboration with SAFC goes beyond mere media monitoring, aiming to develop data-driven narratives that align with SAFC’s mission of enhancing Filipinos’ financial well-being through its services.
Jeremiah Rodrigues, General Manager of Malaysia and the Philippines at CARMA Asia, remarked: “SAFC’s choice to partner with CARMA underscores their commitment to a data-driven approach in communications. We are excited to provide the insights they need to elevate their messaging and support strategic decision-making.”
Rob de Jesus, Corporate Communications Group Head of SAFC, added: “As we celebrate 21 years of making a positive impact on the lives of Filipinos, this partnership with CARMA couldn’t have come at a better time. CARMA not only helps us monitor our media presence but also allows us to grasp the deeper influence of our messages. Their insights will enhance our storytelling, helping us create communications that resonate with our audience, boost SAFC’s visibility, and strengthen our connection with the communities we serve.”
A Shared Vision for the Future
Together, SAFC and CARMA Philippines are setting a new benchmark for media intelligence in the financial sector. By integrating real-time media insights with strategic communication, this collaboration will ensure that SAFC’s messages reach the right audience and make a lasting impact. The partnership focuses on proactive media management, enabling SAFC to shape public perception, safeguard its reputation, and propel its mission forward.
Combining cutting-edge technology with expert human analysis, the collaboration delivers results-driven strategies that go beyond traditional media monitoring. With continuous tracking of media sentiment, SAFC gains a competitive advantage in crafting compelling narratives, ensuring every message not only reaches its audience but also leaves a lasting, positive impression.
