Royal Canin, a global leading pet nutrition manufacturer and provider, launched a campaign to help Filipino fur parents on responsible pet ownership by bringing My Pet to the Vet (BMPV). Pet owners across the Philippines can now access over 20,000 free pet checkups and 4,000 BMPV care kits for their furry buddies through the Royal Canin Club mobile application, and so more pet rewards!
Ever since, pets have become Filipinos great companions, which significantly increased since the quarantine started. However, a study conducted by Kantar states that 93% and 50% of god and cat owners, respectively, do not get their pets checked regularly. The study also emphasizes how most owners only get their pets checked for vaccinations and medical procedures, proving how wellness checkups are not standard in the Philippines.
In line with Royal Canin’s mission to uphold responsible pet ownership, they launched their BMPV campaign to encourage pet owners to have their pets checked as early and as regularly as possible and understand the importance of pet healthcare and medicalization. The said campaign also provided a platform where veterinarians can connect to pet owners and be more engaged with the pet community in the Philippines.
To cater and help more pet owners nationwide, Royal Canin leverages its mobile platform creating the Royal Canin Club app. To claim the free checkup, pet owners need to claim the free consultation voucher under the mobile application’s rewards, find the nearest clinic in the store locator by selecting the Vet feature, and reach out to the clinics directly to book their appointments for consultation. On the day of their appointment, pet owners need to present their generated checkup QR code on their Royal Canin Club app to avail of the free consultation. Afterward, users are encouraged to complete their post-checkup survey for more amazing perks and rewards in the application.
The new BMPV campaign aims to help give away more than the 3,000 free consultations of their previous campaign. Through the Royal Canin Club app, it becomes a culmination of two purposeful pet preventive healthcare campaigns. It aims to educate pet owners about the signs to watch out from their pets and guide them to observe closely to achieve optimum health for their beloved fur buddies.
“We, at Royal Canin, recognize the value of preventive pet healthcare and the important role that our veterinary partners and clinics play in one’s pet’s life. Through our new Bring My Pet to the Vet campaign, we hope to instill this mindset and become a platform for pet owners to build a stronger bond with their veterinarians as we work together to safeguard the health of their pets even during such unprecedented time,” says Adriann Eusebio, Royal Canin Philippines’ Country Director. “We want to highlight how important it is for pet owners to have access to credible and reliable pet information, as we continue to improve our services with our loyal customers and partners giving us actionable insights about pet healthcare along the way.”
Vet checkups require physical visits to guarantee better diagnosis. Royal Canin ensures everyone that their partner veterinarians and pet shops follow the currently imposed safety health protocols when taking in patients and customers.
“We understand the safety concerns of our partners and customers about going out to visit their vets amid the pandemic. With the lockdowns still in place, our BMPV campaign also ensures to encourage pet owners to become responsible citizens, as much as they are as pet parents, and abide by proper COVID-19 protocols of their vet partners and clinics to avoid the spread of the virus, “ adds Eusebio. “At Royal Canin, we aim to enforce extra precautions to address our customers’ concerns and are committed to improving our services by opening our lines of communication for improvement.”
For more information on Royal Canin’s Bring My Pet to the Vet campaign, pet owners may download the Royal Canin Club application, read about pet healthcare information, and claim their voucher through the platform. One may also visit the Royal Canin Philippines on Facebook and Instagram at @RoyalCaninPH for more details about the Royal Canin Club app and other updates about the brand.
