The world’s most powerful 14″ gaming and creative laptop melds premium design and state of the art hardware
- ROG x ACRNM: The new device created by ROG and ACRONYM® demonstrates a shared commitment to fusing top tier technical specs with a unique vision for hardware design
- Pushing the limits of engineering: The ROG ZEPHYRUS G14 ACRNM RMT01 utilizes leading-edge machining, engraving, finishing, and painting techniques
- Go anywhere. Do anything: With an 8-core AMD® Ryzen™ 9 CPU and RTX graphics, the Zephyrus G14 breezes through serious multitasking and gaming
- Redefining and expanding premium gaming: The special edition ROG ZEPHYRUS G14 ACRNM RMT01 reinvents the G14 as a tool both for hardcore gamers and hardcore creators
ASUS Republic of Gamers (ROG) today announced a collaboration with ACRONYM®, a leading technical apparel design agency, to create a special edition ROG Zephyrus G14 gaming laptop that melds top-of-the-line hardware with a radical new vision for what technology can be. This device is based on a design concept grounded in Errolson Hugh’s vision of a more empowered user: not just a gamer, but a thinker and a creator.
ROG x ACRONYM
ACRONYM®’s co-founder Errolson Hugh has been a pioneer in the technical apparel industry since the company’s founding in 1994. Whether they’re designing product lines for Nike and Arc’Teryx, virtual video game gear for Square Enix / EIDOS, or creating clothing under their own flag, ACRONYM® has a proven track record as a visionary in the apparel industry with a commitment to sourcing top-notch materials to create utilitarian designs that go far beyond style.
On ACRONYM®’s design approach, Hugh says:
“We try to break the expected relationship with a product to make the user feel more aware of the product as a tool, and make them more active and engaged with it. It’s too easy to become complacent toward the technology we use and let into our lives, and that can make us passive recipients of information, and thus less creative and less empowered.”
Hugh brought in long-time collaborator, designer David Rudnick, whose studio, Terrain, is sought-after by industry leaders in fashion, music, and the arts for their visionary approach to building visual systems that require a completely original aesthetic. Together, Rudnick and Hugh designed and prototyped a new design language from the ground up, including bespoke typefaces and material treatments, touching every aspect of the ROG Zephyrus G14.
This forward-thinking approach made ACRONYM® a natural design partner for the Republic of Gamers.
Pushing the Limits of Engineering
No device better epitomizes the convergence of style and technology than the ultraslim Zephyrus G14. With its title as the most powerful 14” gaming laptop on the market, the G14 is well-equipped for both everyday multitasking and gaming and engineered with high-end materials lightweight and resilient enough to travel anywhere–the ideal canvas for ACRONYM®’s first gaming hardware design.
Go anywhere. Do anything
On a pure component level, the Zephyrus G14 boasts a punchy 8-core 16-thread AMD® Ryzen™ 9 CPU and a potent NVIDIA® GeForce® RTX™ 2060 GPU, which gives it the power for content creation, like editing videos or streaming, and lets it blaze through tons of modern titles. Visually, it’s also set apart by its one-of-a-kind AniMe Matrix™ LED display that offers gamers and creators a new platform to show off custom animations, text effects, and audio visualizers.
Redefining and expanding premium gaming
The ROG ZEPHYRUS G14 ACRNM RMT01 builds from this base and enhances it with several distinct visual features. While its carbon black surfaces are sleek enough to blend into any environment, a closer look reveals striking touches, schematic markings, and iconography that invite curiosity. Everything from the box to the unique ACRONYM® Airpak laptop sleeve is designed to be reusable and recyclable. Altogether, the ROG ZEPHYRUS G14 ACRNM RMT01 represents a bold new frontier in gaming technology, fusing next-gen style with next-gen hardware for the next generation of gamers.
The ROG ZEPHYRUS G14 ACRNM RMT01 was built to satisfy the most dedicated gamers and tailored by ACRONYM® to meet the needs of the next generation of creative professionals. ACRONYM® and ROG are proud to take this first step together toward a radical new vision of what users’ experience of what hardware and personal devices can be.
AVAILABILITY & PRICING
For updates on the ASUS ROG ZEPHYRUS G14 ACRNM RMT01 For further details, check out the ASUS Republic of Gamers Facebook Page.
