In 2022, vivo achieved several victories and pushed the boundaries of mobile technology. The brand introduced a range of smartphones that catered to the digital needs of consumers, from premium to mid-range and entry-level devices, and redefined their mobile photography experiences. vivo’s innovations, such as the vivo X Fold and vivo X90 Series, garnered global attention and demonstrated the brand’s commitment to pioneering groundbreaking advancements in the industry.
The Most Loved Flagship Device of 2022
vivo had an impressive year in 2022, with several smartphone releases that raised the bar for mobile technology. One standout was the vivo X Fold, which debuted in international markets in April. The device featured a Snapdragon 8 processor, dual 120Hz E5 screens, and a full-focal ZEISS quadra lens. The vivo X Fold also boasted a 4,600mAh battery with 66W dual fast charging support, allowing users to enjoy extended digital adventures throughout the day. In the same month, vivo also launched the vivo X Note, which shared the same features as the vivo X Fold and came with a 7-inch large screen.
Another 2022 highlight was the vivo X80 Series, which was a crowd favorite. Developed in collaboration with ZEISS, this smartphone boasted top-of-the-line quality, performance, materials, and lens coating. It featured a 50mm portrait lens supported by better Gimbal technology for outstanding photo and video stability. The vivo X80 Series also debuted the Sony IMX866 sensor, a pro-grade image capture capability. Additionally, the device introduced a custom chip, the vivo V1+ Chip, which aimed to make display and imaging graphics more immersive.
In May, vivo launched the vivo V25 Series, which became known as the #NightPortraitMaster in the Philippines. This smartphone series featured outstanding night photography specs, stunning Photochromic 2.0 color-changing technology, and powerful performance suitable for Gen Zs and Millennials. The vivo V25 Series had a 64MP OIS Ultra-Sensing rear camera with an Extreme Night Vision feature that delivered clear and steady videos and quality photos even in low light conditions.
vivo continued its dominance in mobile photography in 2022 with the release of the X Fold+, the latest addition to the X Fold foldable phone series. Powered by the Snapdragon 8+ Gen 1 Mobile Platform with an enhanced Secure Processing Unit (SPU), the X Fold+ improved on design and performance. According to Huang Tao, Vice President of Product at vivo, the X Fold series was the flagship professional foldable smartphone line, and the X Fold+ was a signature product that underscored vivo’s confidence in the future development of foldable phones. The X Fold+ brought together a multitude of technologies inherent to this type of phone, including 2K+ Ultra Vision Foldable Screen, 3D Ultrasonic Dual-Screen Fingerprint Scanning, and 50W wireless FlashCharge.
Finally, vivo released its latest flagship X90 Series smartphones in November 2022. The vivo X90 and X90 Pro were equipped with ZEISS Optics and delivered a whole new set of advanced camera features and all-around performance upgrades. The X90 Series was powered by a state-of-the-art dual flagship chip technology featuring vivo’s exclusive V2 chip. The vivo X90 rear camera featured a 50MP primary sensor backed by a 12MP ultrawide lens and 12MP portrait sensor, while the vivo X90 Pro featured a 50MP main and 50MP portrait lens accompanied by a 12-megapixel wide-angle lens. Both devices had a 32MP selfie camera for brighter, more vivid selfies.
Continuing the Legacy: Bold Innovations, Stable Local and Global Performance
vivo had a successful year in 2022, both locally and globally, with significant achievements in the smartphone market. According to IDC data, in the first quarter of 2022, vivo made it to the list of the top 5 smartphone brands in the Philippines, with shipments increasing by 335.4% QoQ. In Q3 and Q4 of the same year, vivo also secured the 5th spot in the global smartphone market, accounting for 9% (Q3 2022) and 8% (Q4 2022) of the market share.
The latest report by Canalys on the smartphone market of the Philippines revealed that vivo achieved a year-on-year growth of 159%, which can be attributed to the brand’s introduction of new technologies, products, and marketing strategies in 2022.
Launch of Self-Developed Chips
In April 2022, vivo unveiled its second-generation self-developed V1+ chip alongside the release of the vivo X80 Series. The V1+ chip boasts impressive features such as efficient scheduling, high speed, and energy efficiency. According to official data, it can maintain data throughput speed at about 8GB/s, showing a 300% improvement in efficiency and a 72% reduction in power consumption.
Moreover, vivo and MediaTek collaborated closely to optimize the V1+ chip with Dimensity 9000, resulting in over 30 generated patents.
Later in November 2022, vivo launched the V2 chip, which features an upgraded AI-ISP architecture, improving overall compatibility and functionality. The chip also comes with an upgraded on-chip memory unit, AI computing unit, and image processing unit, bringing significant improvements to its performance.
vivo’s sub-brand iQOO Phones that made noise in 2022
In 2022, iQOO, a sub-brand of vivo, launched a variety of new smartphone models such as the iQOO 9 series, iQOO Neo6 series, iQOO 10 series, iQOO Z6 series, iQOO Neo7 series, and iQOO 11 series. These models offer a range of specifications and features to cater to different user needs.
One of the highlights of the iQOO smartphone range is the iQOO 10 Pro, which is a flagship smartphone that provides excellent performance for gaming and heavy usage. The iQOO 10 Pro, which was released in July 2022, introduced a 200W ultra-fast flash charging feature, making it a standout device in terms of charging speed. With an ultra-fast charging mode and a 4700mAh built-in battery, the iQOO 10 Pro can be charged from 1% to 100% in just 10 minutes.
A Year To Be Thankful
vivo had a phenomenal year in 2022, demonstrating the brand’s dedication to delivering cutting-edge technology and breaking new ground in mobile photography to global fans.
Regardless of the price range, vivo’s reputation and sales improved significantly, and it will continue to do so in the future to cater to all types of consumers.
Get up to speed with vivo’s latest smartphones, visit its official website, Facebook, Instagram, Twitter, and YouTube channel.
