realme officially joins the ‘200 Million Club’ in the international arena
Since its debut in the bustling global market back in 2018, realme has navigated the crowded landscape, hitting the impressive mark of 100 million sales by 2021. Against all odds, the brand surged forward, recently announcing a remarkable milestone: surpassing 200 million units in global smartphone shipments.
In the cutthroat world of leading brands, realme strategically pursued growth, swiftly ascending to a prominent position, swiftly becoming the fifth-fastest brand to hit this milestone and earning a spot in the esteemed ‘200 Million Club’ worldwide. From the outset, realme remained steadfast in its promise to offer cutting-edge technology rooted in deep consumer insights and fueled by relentless product innovation.
Fast forward to 2023, realme’s focus remained fixed on delivering groundbreaking technology, design, and performance. Their “No Leap, No Launch” philosophy ensured each product generation pushed technological boundaries. Catering to the diverse needs of global users, realme garnered widespread acclaim, growing in tandem with its users, achieving mutual success.
Despite a contracting global smartphone market and external pressures, realme sustained robust and steady growth. Its influence in the international market expanded, empowering the brand to persevere in its mission, promising an even more comprehensive lineup for young consumers worldwide.
Surpassing the 200 million global shipments milestone marked realme’s ascent as a mainstream international smartphone brand. Its stronghold in emerging markets, claiming an 88% market share, outshone other ‘200 Million Club’ members. realme’s commitment to innovation was evident through its investment in R&D, exemplified by the establishment of the realme Global Institute of Leap-forward Technology, focusing on pioneering advancements in display, photography, gaming, and charging technologies.
Looking ahead to 2024, realme aims to amplify its technological prowess with a substantial 470% surge in R&D spending. Collaborating with 33 top-tier international tech partners, the brand endeavors to pioneer cutting-edge advancements in imaging, gaming, display, and charging. Additionally, realme plans to expand its pool of tech talent, projecting a 400% increase in research personnel the following year.
Sky Li, realme’s founder and CEO, articulated in the brand’s fifth-anniversary open letter that the era of easy smartphone industry progress is over. While the road ahead may be more challenging, each step brings realme closer to its next milestone. As they climb toward new heights, realme remains devoted to their original vision, continuously evolving, engaging with users globally, and fostering growth together, creating more realme miracles along the way.
