The “Long-lasting Value Companion” from realme arrives in PH, retails for PHP 3,599
As the New Year commenced, realme’s CEO, Sky Li, unveiled a significant product strategy titled “Top to Bottom Expansion” in a compelling open letter addressed to global users. This strategic initiative aims to diversify the brand’s product portfolios, encompassing both premium and budget segments. Marking a follow-up to the earlier public introduction of realme’s brand refresh in January, Sky Li’s rare release of an open letter underscores the company’s confidence and ambitious outlook for 2024.
In the upcoming year, realme is poised to reintroduce the GT series in overseas markets, exemplifying the brand’s unwavering commitment to cutting-edge technology in the high-end segment. Concurrently, the brand will debut the all-new Note series, positioned as “long-lasting value,” reflecting realme’s dedication to delivering excellence in the entry-level smartphone market.
Within the open letter, Sky Li articulates, “The birth of the Note series is not merely the introduction of a product or an expansion in market share; it is our response to challenges and an expression of our expectations for the future. We firmly believe that the greatness of technology lies not only in innovation but also in its widespread accessibility. For us, our products encapsulate our dreams.”
Established in 2018 and rapidly ascending as the fastest-growing global smartphone brand, realme has demonstrated exceptional performance in the global smartphone market over the past five years. With the imminent return of the GT series and the introduction of the Note series, realme is poised to further solidify its position in the global smartphone market. The complete contents of Sky Li’s open letter are as follows:
Ambition in Full Swing: Noteworthy
I am thrilled to kick off the New Year by sharing realme’s exciting news. It brings me great joy to unveil a new product strategy for realme, aptly named “Top to Bottom Expansion,” signaling our intent to broaden our product portfolios across both the premium and budget segments. The introduction of our brand-new Note series, positioned as “long-lasting value,” underscores our unwavering commitment to excellence in the entry-level smartphone market.
In 2023, we refrained from launching the flagship GT series globally and did not venture into the price segment below $100. My belief is that flagship models should serve as brand ambassadors, showcasing our technological prowess and innovation, while the entry-level series should focus on volume, demonstrating our stringent standards in quality control and precision production. The strategic decision to launch the realme Note series represents a significant shift, marking our dedicated entry into the entry-level smartphone segment. This completes the full expansion of our product portfolio across all price ranges, with the ultimate goal of increasing market share and solidifying our position as one of the top global mainstream brands. Anticipating not only the resurgence of the high-end GT series but also the groundbreaking launch of the Note series in 2024, we are poised for a remarkable year.
The advent of the Note series is more than just the introduction of a product or an expansion in market share; it is our response to challenges and an optimistic outlook for the future. We firmly believe that the true greatness of technology lies not only in innovation but also in its widespread accessibility. For us, our products encapsulate our dreams.
Embracing the “Top to Bottom Expansion” strategy means that as we broaden our product portfolio to both the premium and budget segments, our products will not only set trends in the high-end market but also exhibit exceptional qualities in the entry-level market.
We are fully cognizant of the intense competition, yet we remain steadfast in our belief that outstanding products are the key to overcoming any challenge. In this exhilarating year, let us collectively witness the introduction of the Note series, enabling young users worldwide to enjoy tech experiences that surpass expectations!
Sky Li – Founder and CEO, realme
realme Philippines officially announces arrival of the realme Note 50
Redefining smartphone accessibility, realme introduces the groundbreaking realme Note 50, setting a new standard in the realm of mobile technology. Among the first countries to unveil this innovative product, realme Philippines continues to establish itself as a leader in the global smartphone market.
Available in Sky Blue and Midnight Black, the realme Note 50 boasts a spacious 6.7” HD+ Display, featuring a rapid 90Hz refresh rate for seamless scrolling and enhanced touch response, surpassing other devices in its price range. The device’s Ultra Slim Design combines lightweight construction with a premium aesthetic. Embracing a splicing philosophy, the Trendy Glittering Design showcases a shimmered finish on the top and a matte finish on the bottom of the back panel.
Priced at an affordable PHP 3,599, the realme Note 50 is designed to be the ultimate Long-lasting Value Companion for every Filipino. This smartphone not only prioritizes accessibility but also brings a touch of elegance and innovation to users at an unbeatable price point.
Check out the realme Facebook page for availability announcement. For more details, stay tuned for the realme Note 50 product talk happening on January 23, 6:30PM on the realme TikTok page.
