Inspired by his observations on life and its parallel sources from film, art, literature, and pop culture, Raven makes genre-bending jams that resonate on a universal level. Aside from writing and performing his own songs, the 21-year-old singer-songwriter also dabbles into the production side of music-making, often blurring the lines of bedroom pop, lo-fi rap, indie folk, and chill music to create boundless singularity that appeals to a young generation of listeners.
The catchy track is his first release under Sony Music Philippines and is available today on all digital platforms worldwide.
Written as a tribute to the muse that inspired his music journey, the up-and-coming artist expresses his romantic admiration through a pop-rap tune that he recorded using a smartphone.
Over stripped-down guitars and minimal flourishes, Raven taps into the zeitgeist with his version of pop music that is steeped in bedroom aesthetic and lo-fi hip-hop influence, distilling various music forms to create something that is palatable to the streaming generation. His distinct sense of music style has the potential to gain a foothold in mainstream consciousness, particularly in the Gen Z demo, but what sets him apart from his contemporaries is the unassuming earnestness in his words and music—one that is lavishly crafted with a balance of accessibility and wallflower demeanor. It makes sense why “Paraluman” is destined to be a future hit just by scratching the surface: it knows how to compromise with prevailing trends while sticking to its principles by heart.
The next few months saw the song evolve into a more polished material—thanks to the guidance and support of Rico Blanco and Balcony Entertainment, who helped Raven realize his vision with a more defined music direction. For his part, Raven re-recorded the song with a slightly different approach, throwing in some new techniques and subtleties to deliver a jam that wouldn’t feel out of place on both radio charts and obscure playlists.
“Paraluman,” his debut track, will be part of his upcoming album, Lika Na under Sony Music Philippines.
