PUMA, the global sports brand, has made its official debut in the Philippines with an exclusive preview of its AW23 collection. The collection pays tribute to Manila’s streets and the people who walk them, highlighting the brand’s FOREVER FASTER philosophy.
PUMA’s AW23 collection will be available in the Philippines starting July this year. Additionally, the brand has already opened its first flagship store in Glorietta, Makati City, with 22 franchise stores nationwide. It plans to open several more stores this quarter to cater to more PUMA fans in Metro Manila, Laguna, and Cebu.
According to PUMA Philippines Country Manager Paolo Misa, the country’s loyal sports fans and fashion-savvy consumers make it an attractive market for the brand.
In addition, PUMA aims to expand its footprint in the market by partnering with key sports and lifestyle retailers, supporting key athletes, partnering with lifestyle icons, and promoting major events.
PUMA AW23: A Homage to the Streets of Manila
PUMA’s AW23 collection was showcased on a runway that paid homage to the streets of Manila, featuring Pinoy movers, breakers, and game-changers who embody the brand’s four core values: Pinoy bravery, confidence, determination, and joy. Also, the runway show was a celebration of Filipino pride and resiliency.
Former motorsports and racing driver Marlon Stöckinger, Miss International 2016 Kylie Versoza, and actor Daniel Matsunaga hit the runway wearing the brand’s latest activewear. The brand also introduced professional basketball player Kai Sotto as its first-ever Filipino brand ambassador.
“Sports is at the heart of PUMA. We are eager to play our part and help nurture it in the country, with emphasis on youth development. For 75 years, PUMA continues to push sports and culture forward by challenging conventions, innovating through design, and supporting the next generation,” said PUMA South East Asia General Manager Sanjay Roy.
PUMA’s AW23 collection preview party was more than just a fashion show. Indeed, it was a celebration of Manila’s streets and the people who make them come alive.
Finally, PUMA commits to nurturing the next generation of athletes and creatives in the Philippines as part of its FOREVER FASTER philosophy, which is all about pushing boundaries.
