PUMA Honors Everyday Runners with Southeast Asia’s First Running-Focused Commercial

• PUMA SEA has launched its first ever running commercial video “See The Run Like We Do” to celebrate the spirit of everyday runners and empower the diverse running community across the region.  Link to video – Full video

PUMA SEA is excited to launch its first running commercial that shifts the focus from elite athletes to the vibrant community of everyday runners. This Southeast Asia-centric video coincides with the debut of the new Deviate NITRO™ 3 and underscores PUMA’s commitment to empowering all runners to define their own journeys, regardless of pace or experience level.

As running gains popularity in the post-COVID era, Southeast Asian runners encounter unique challenges, such as extreme humidity and a limited running culture. PUMA recognizes these hurdles and is dedicated to supporting runners throughout the region by providing innovative products and fostering a sense of community.

The all-new Deviate NITRO™ 3, showcased in the commercial, is designed to meet the needs of all runners. This innovative shoe features PUMAGRIP for excellent traction, PWRTAPE for targeted support, and nitrogen-infused NITRO™ foam for unmatched comfort and explosive propulsion. In addition to the product launch, PUMA is initiating local programs like the PUMA NITRO Run Club in Singapore, Malaysia, Indonesia, Thailand, and the Philippines to enhance community engagement and encourage runners of all levels.

“We created this video to resonate with everyday runners, not just the elite,” said Eleanor Wang, Marketing Director at PUMA Southeast Asia. “At PUMA, we believe running is for everyone, and we’re dedicated to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real runners and their unique stories, we hope to inspire more people to embrace their own joyful and inclusive running journeys.”

Through the campaign titled “See The Run Like We Do,” PUMA encourages runners to celebrate their personal victories—whether overcoming challenges, improving health, or building resilience. This commercial serves as a testament to PUMA’s belief that every runner’s journey deserves recognition.

For more details about the Deviate NITRO™ 3 and the PUMA NITRO Run Club, please visit www.puma.com.