Uratex Monoblock, the esteemed Filipino plastic furniture brand, has recently unveiled its second campaign video titled “Laro” as part of its year-long “Bawal ang Marupok” campaign. This initiative underscores how monobloc chairs can support and integrate into every Filipino’s passion, including their intense gaming sessions.
Filipinos demonstrate unwavering dedication to their hobbies, and gaming has notably become a significant aspect of Filipino culture and society. In the ad “Laro,” Uratex Monoblock showcases how Filipinos not only require a reliable team but also a dependable monobloc chair that offers sturdy support. The video portrays a teenage boy deeply engrossed in an online game while seated on a Uratex Monoblock chair. His gaming is interrupted when his father urgently calls for assistance with his mother. As the boy rushes to help, his father takes over the game, putting the durability of the Uratex Monoblock chair to the test with his vigorous play.
Throughout the family’s dynamic interactions and lively moments, the Uratex Monoblock chair remains resilient. The advertisement emphasizes the chair’s durability in typical Filipino household settings, ready to handle daily activities and unexpected events with stability and reliability.
Uratex Monoblock stands out as the sole local plastic furniture brand with global standards, holding Level 5 certification from the International Organization for Standardization (ISO). This certification underscores its products’ durability, including a 200kg seat load capacity. Moreover, Uratex Monoblock holds local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (BPS), and it is certified by the Advertising Standards Council (ASC).
“Uratex Monoblock understands the unique needs of Filipinos, whether they are accomplishing daily tasks or pursuing hobbies, particularly the younger generation’s passion for various activities like gaming. Our monobloc chairs are designed to offer unwavering support and reliability, ensuring comfort and style for individuals seated, no matter the intensity or duration required,” stated Mr. Dindo Medina, Business Unit Director of Uratex Monoblock.
The latest “Bawal ang Marupok” advertisement highlights the resilient Filipino spirit, reminding viewers that while they may feel fatigued and yield during even video games, Uratex remains steadfast and reliable with its superior products. With Uratex Monoblock, no game is too demanding, and no session is too prolonged when you have a seat that is as prepared for action as you are.
Uratex Monoblock offers an array of classic chairs suitable for gaming, work, or hobbies, such as the 101 Classic Chair, Americana Chair, and Sofie Chair. Designed with traditional Filipino style, these chairs are durable and comfortable, complementing various home décors and personal preferences to ensure everyone finds the ideal match for their needs.
Apart from their traditional chairs, Uratex Monoblock offers a range of lifestyle chairs including the Brooklyn Chair, Marciana Chair, and Olympia Chair. These stylish and comfortable seating options are perfect for gaming, work, or hobbies. Whether you prefer a timeless design or something more contemporary, Uratex Monoblock ensures there’s a chair to match your preferences.
Can you relate to the intensity of gaming? Watch the “Laro” video on Facebook, Instagram, YouTube, and TikTok to see how Uratex Monoblock stands up to the challenge–from family fun to serious gaming sessions. For more information on Uratex and its products, visit https://uratex.com.ph/collections/monoblocs.
