When was the last time you visited your local playground? With the rise of digital entertainment and education, active play among kids and families has significantly declined. Many public play areas are poorly maintained, making outdoor activities seem unsafe. Coupled with the plethora of entertainment options available at home, it’s no surprise that families often prefer their children to stay indoors.
As children drift away from playgrounds, we lose a part of our culture. Many beloved Filipino games were created in streets and local parks. If fewer kids are outside to learn and play games like Luksong Tinik, Palo Sebo, or Tumbang Preso, we risk losing these classic Pinoy pastimes.
Pocky, the snack brand committed to spreading happiness, is reviving playtime in our local playgrounds. The brand aims to encourage kids to “snap out of their digital worlds” and experience the joy of slides, swings, and traditional Filipino activities such as Luksong Tinik and Arnis.
In an effort to do that, they cleaned and redesigned a public park to become a safe and fun play area for families nearby.
Playground in Del Pan before renovations (left) compared to after renovations (right)
The play area on Delpan St., San Nicolas, Metro Manila, like many parks and playgrounds in the Philippines, had become unkempt and unsafe for children. In collaboration with the barangay LGU, the brand launched its first “Snap Out and Play” playground. The playground was redesigned with a “Pocky” theme, featuring equipment inspired by the iconic Pocky box and its vibrant range of flavors.
Redesigned Pocky-themed playground bordered by fence poles painted to look like the iconic snack.
Classic Pinoy games and activities are now available for kids to enjoy with a delightful Pocky twist. Children in Delpan, Manila, can now continue the tradition of fun games like Pick-up Sticks, Tumbang Preso, Palo Sebo, Arnis, and Luksong Tinik.
Wall repainted to showcase classic Pinoy games “Pukpok Palayok” and “Tiyakad”
The brand aims to inspire other communities to utilize and maintain their play areas, just like the playground in Delpan.
Are you excited to Snap Out and Play? Visit Delpan St., San Nicolas, Metro Manila, where the playground is ready for kids and families of all kinds to enjoy.
For more information, FOLLOW @glico_ph on Instagram.
● Communication
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Official Instagram https://www.instagram.com/glico_ph/
Official TikTok https://www.tiktok.com/@glico_pr_ph
Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/
