Entravision will empower advertisers to capture audiences in Europe and the U.S.
Entravision, a global company specializing in advertising solutions, media, and technology services across over 40 countries, has established an international sales partnership with Pinterest, the popular visual inspiration platform.
This partnership will empower Entravision to provide advertisers with outreach and campaign management services in regions across Southeast Asia, Latin America, Africa, Europe, and the Middle East where Pinterest currently does not serve ads. Additionally, it will enable these advertisers to connect with audiences in locations where Pinterest’s ad services are already operational in Europe and the U.S.
Every month, Pinterest attracts hundreds of millions of users seeking inspiration for a diverse array of needs, from fashion and home decor to beauty and more. Advertisers are eager to engage with these users during their planning moments, as there is a natural alignment with consumers seeking brands to spark their next purchase. On Pinterest, advertisers can effectively reach the consumers who matter most to them, guiding them from the discovery phase to making informed decisions, all within a positive online environment.
Bill Watkins, Chief Revenue Officer at Pinterest, noted, “From awareness to consideration to conversion, we have the ideal ad solutions for our advertisers, up and down the funnel. We are driving more clicks, conversions, and better performance for our advertisers than ever and are thrilled to partner with Entravision to extend our ads offering to more brands around the world.”
Michael Christenson, CEO of Entravision, expressed excitement about the collaboration and its potential to deliver enhanced value, engagement, and growth for Pinterest’s advertisers. Entravision’s solutions currently serve more than 8,000 brands each month, and this partnership will grant advertisers broader access to Pinterest’s global audience.
