CreativeFest NOW! is free to the public and happens from November 19-21
CreativeFest, the country’s largest gathering of creative professionals and advertising practitioners, is set to go all-digital with a name that reflects the tectonic shift brought about by our current reality: CreativeFest NOW!
Happening from November 19 to 21, the event—which is completely free to advertising and communication professionals, students, and the public—is a three-day festival with the theme: Stories Don’t Stop. is organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild of the Philippines (Creative Guild), an organization composed of the creative directors of 4As member-agencies.
“With the current situation putting much of the world in a standstill, we are recognizing, all the more, the power of creativity to move people. There are boundless stories to be told – of creativity persisting, amidst loss and triumph, stories being written and constantly rewritten every single day,” says 4As Chairman and BBDO Guerrero Creative Chairman, David Guerrero.
“We believe that creativity doesn’t pause in the middle of a pandemic,” says Creative Guild President and VMLY&R Chief Creative Officer, Rey Tiempo. “Apart from keeping the creative flame alight, it will also serve as a much-needed helping hand during these challenging times – as proceeds from the event will be donated to Advertising, to help industry workers and families affected by the lockdowns.”
Aside from the first iteration of the event to go online, CreativeFest NOW! is presented by the 4As, the Creative Guild, and Smart.
To know the latest about CreativeFest NOW! and to be updated about how you can register for this event, please visit www.4asphilippines.com and like and follow them on Facebook at www.facebook.com/4asPhilippines.
