The Asia Diving Expo (ADEX) 2023 is set to take place at the Sands Expo and Convention Centre in Singapore from March 31 to April 2. The Tourism Promotions Board (TPB) Philippines is preparing to showcase the country’s amazing dive destinations to the international dive market at the largest and longest-running consumer dive and trade show in Asia. This event brings together diver enthusiasts, industry professionals, and marine conservationists from all over the world.
According to TPB Chief Operating Officer Maria Margarita Montemayor Nograles, “The Philippines is indeed a must-visit destination for any diver or traveler looking for an amazing, educational, and unforgettable experience, with its beautiful beaches, stunning coral reefs, and exciting marine life.” The TPB’s participation in ADEX is a welcome opportunity for the various dive tourism industry stakeholders to showcase their products and services and sustain their global network.
This year, the biggest contingent ever, with 21 participants from the dive industry and airlines in the private sector, is expected to attend the event. The Department of Tourism regional offices from DOT region VII, DOT region IV-A, and DOT region IV-B are also included. The TPB’s back-to-back wins in international diving shows and conventions, such as the Best Diving Destination in the Diving, Resort and Travel Show in Malaysia, World’s Leading Dive and Beach Destination in the World Travel Awards (WTA) 2022, and consistently from 2019 onwards as Asia’s Leading Dive Destination, make its participation in ADEX more noteworthy.
The three-day trade event features a range of activities, including diving and underwater photography exhibitions, live judging of photography competitions in the ADEX Voice of the Ocean, and presentations and discussions on marine conservation. There are also networking opportunities with fellow divers and industry professionals, learning about the different dive operators and dive tourism packages and services, as well as the latest diving equipment, gear, and technology.
Apart from the exhibition hall, ADEX also features talks about the latest conservation efforts and initiatives of tourism boards worldwide, aimed at protecting the oceans and marine life. According to Nograles, “For our island-based and archipelagic economy, pursuing sustainable tourism is the way to safeguard our resources and our means of livelihood. That is why we, at the Tourism Promotions Board Philippines, ensure that conservation and sustainable development are incorporated into every tourism activity that we craft.”
Expected to draw close to 30,000 attendees, ADEX 2023 is a great opportunity to connect and share knowledge and experiences, learn new diving techniques and technologies, explore new diving sites, and support marine conservation efforts with fellow divers, customers, and trade representatives.
