- Michelin has opened its new official office in Manila, Philippines to strengthen its brand presence, improve customer and partner experiences, and develop local talents.
- The new office will provide better resources and expertise to local partners, elevate sales and after-sales services, and ensure high-quality products for Filipino customers.
Michelin, the global leader in transformative mobility solutions and innovative composites, proudly announces the opening of its new official office in the Philippines. This strategic milestone highlights Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its presence in the Filipino market.
Located in the Polaris Building, Filinvest Corporate City, Alabang, the new office will serve as a hub for improved customer engagement and support, reinforcing Michelin’s dedication to delivering high-quality mobility solutions and elevating the overall customer and partner experience.
“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region,” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.
Key Benefits of the New Office
Enhanced Support for Local Partners
Michelin’s physical presence in the Philippines will strengthen collaboration with local partners by providing better resources, tools, and expertise to improve business operations.
Stronger Michelin Brand Presence
The new office will amplify Michelin’s visibility, accessibility, and engagement within the local market, reinforcing its position as a trusted name in mobility solutions.
Commitment to the Filipino Market
This move underscores Michelin’s continued dedication to the Philippines, recognizing the country’s growing market potential and its strategic importance in the region.
Elevated Customer Experience Through Improved Services
Filipino customers can expect enhanced sales and after-sales services, ensuring they receive top-quality Michelin products and support.
Investment in Filipino Talents
Michelin is committed to nurturing and developing local talents, fostering growth and expertise within the Filipino workforce.
A Legacy of Excellence in the Philippines
Michelin’s presence in the Philippines dates back to the early 1990s. Over the years, the company has evolved its operations to better serve the market and currently collaborates with five key importers to distribute a wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks, and specialty vehicles.
“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines,” Mr. Khong added.
With the opening of its new office, Michelin is set to drive greater innovation, stronger partnerships, and exceptional service delivery, reinforcing its leadership in the mobility sector in the Philippines.
