In 2025, Filipino consumers are expected to prioritize practical, high-value purchases such as gadgets, home appliances, and furniture. This shift is driven by evolving lifestyles that emphasize convenience, functionality, and long-term value. Skyro, one of the fastest-growing financial technology companies in the Philippines, offers valuable insights into these trends and their impact on consumer behavior.
“These purchases reflect the increasing demand for tools and essentials that enhance daily living and work-life balance,” said Lowen Medina, Skyro’s Head of POS Business.
Seasonal Influences and Demand for Essentials
Consumer spending patterns in the Philippines are heavily influenced by seasonal trends. For instance:
- The summer heatwave of 2024 triggered an unprecedented rise in air conditioner sales.
- The back-to-school season in August and September consistently drives demand for laptops and computers.
“By understanding these patterns, Skyro aligns its financial solutions to meet consumer needs,” explained Dmitriy Vavulidi, Skyro’s Head of Product. “This proactive approach ensures we remain relevant to our customers year-round.”
Top Big-Ticket Purchases
According to Skyro’s data, the most sought-after big-ticket items include:
- Gadgets: Smartphones, laptops, and tablets dominate shopping lists, reflecting the growing need for connectivity. From 2023 to mid-2024, mobile phone sales grew by 12%, with Filipinos spending an average of 20% more on these devices.
- Home Appliances: Refrigerators, air conditioners, and smart TVs are essential purchases, catering to modern households’ evolving needs.
- Furniture: Ergonomic designs for work-from-home setups remain in high demand.
In particular, air conditioner sales surged during the 2024 summer heatwave, while back-to-school shopping spiked laptop and printer purchases.
“Mindanao stands out as a reliable market due to its strong community values and conservative spending habits, which contribute to the best repayment behavior across the country,” Dmitriy noted.
Consumer Spending by Age Group
Skyro’s analysis highlights spending habits across different age groups:
- Young Adults (20s to 44): Tech-savvy and highly engaged in online shopping, this group gravitates toward gadgets and functional furniture influenced by social media trends. They prefer cashless transactions, with digital wallet usage surging.
- Middle-Aged Adults (45 to 65): Practicality defines their purchases, focusing on durable appliances and household essentials. They often favor in-store shopping for major items.
- Seniors (66+): Their spending leans toward health-related products and essential appliances. They are increasingly open to e-commerce, especially for family-recommended items.
Skyro: Enabling Access to Big-Ticket Items
Skyro empowers consumers with innovative product loans designed for accessibility and flexibility. Key features include:
- 0% Interest Installments: Making high-value purchases more manageable.
- Flexi Loan Feature: Allowing customers to customize payment schedules to fit their financial capacity.
“Our goal is to give customers the freedom to decide how and when they pay,” Lowen said. “With the Flexi loan feature, we ensure a stress-free financial journey.”
These solutions are particularly popular among those upgrading appliances, investing in modern gadgets, or furnishing their homes without the burden of upfront costs.
Convenience Through Skyro Pocket
As digital transactions gain traction, Skyro Pocket has become a popular product. Its integration with QRPh payments simplifies everyday purchases and rewards users with 1% cashback.
“This feature not only streamlines the shopping experience but also promotes smarter financial decisions,” Dmitriy added.
Looking Ahead: Anticipating Consumer Trends
Skyro remains committed to adapting to the evolving needs of Filipino consumers. By leveraging advanced analytics and market insights, the company ensures its financial solutions remain aligned with emerging trends.
“Our ability to anticipate demand and deliver tailored products positions Skyro not just as a financial provider but as a partner in helping Filipinos achieve their goals,” Dmitriy emphasized.
Through its innovative offerings, Skyro continues to reshape consumer behavior, empowering Filipinos to make practical investments for a better future.
To make your dream purchases a reality, visit https://www.skyro.ph/ and follow its social media accounts, Facebook (https://www.facebook.com/skyro.philippines/), Instagram (https://www.instagram.com/skyro.ph/) and Tiktok (https://www.tiktok.com/discover/skyro).
