Filipinos are always on their smartphone and in this fast-paced country, everything is done digitally. From online shopping, to paying your bills and even mobile banking, we always choose what is convenient.
Banks have already revolutionized the use of a mobile banking app to be used anywhere,anytime. No more lining up for hours just to pay your bills, and online shopping orders, with just a touch you can now enjoy the freedom of a secure and effecient service.
“We are delighted to continue to introduce innovative digital solutions in the credit card industry,” said Ahmed. “We are relentlessly focused on making it more convenient for our customers to transact with us. The Citi Mobile App will deliver a simple, fast and personalized experience to our valued card customers.”
Citi’s Consumer Banking business has focused on digital transformation, continuously enhancing capabilities to make the customer journey more seamless on desktop, mobile app or phone browser. More than 60 percent of Citi Philippines customers are already enrolled in digital channels. with even more customers already subscribed to electronic statements and notices. Today. the biggest growth in digital enrolments has been in mobile banking, which has surged 64% in the last 12 months.
“Mobile banking is Citi’s largest and fastest growing channel in the Philippines and we expect digital enrolments to continue to accelerate,” said Varrna. “We are excited to continue our tradition of innovation by bringing new and upgraded mobile solutions to best serve our customers’ needs in the digital age.”
Citi is one of the first banks to launch an online presence and also one of the pioneers in attracting customers through its website. In recent years, the bank introduced numerous services including live chat. instant global fund transfers, and pioneering voice biometrics technology allowing customers to be identified through their unique voice print.
in Asia Pacific. Mobile banking overtook other digital channels to become the preferred channel used by Citi’s Asia Pacific clients. Digital is also growing rapidly as a source of new business at Citi. Digital acquisition in Citi’s Credit Cards and Loans business grew 57% year-on-year, and digital lending now accounts for 40% of total consumer loans fuifilled by Citi in the region.
The next generation Citi Mobile® App provides a comprehensive suite of features to help customers track reward points and manage outstanding balances, available limits,transaction details and bill payments. Customers can quickly activate new or replacement cards and temporarily lock misplaced cards.
Security features includes biometric authentication (Face ID. Touch ID, and Android Fingerprint) and the Citi Mobile® Token, which instantly generates a One-Time PIN that authorizes online banking transactions.
The Citi Mobile® App has also been designed to ensure a seamless and intuitive navigation experience. Qualified customers can convert a portion of their latest credit card balance to installment by simply tapping a “Convert” button. With just a few taps, eligible cardholders can get cash from their credit cards. which can be repaid in monthly installments.
Citi’s performance in the digital banking space has been recognized by the industry. winning several notable awards recently including:
Best Retail Mobile Banking Experience Philippines (T he Asset Triple A Digital Awards 2017)
Best Internet Banking Initiative (T he Asian Banker Philippine Country Awards 2017)
Best Consumer Digital Bank Philippines (Global Finance Best Digital Bank Awards 2017)
