New Year of Firsts” Campaign Launched by World Vision

To spread greater awareness and care for children in 2023, World Vision, a child-focused humanitarian organization, has launched the “New Year of Firsts” campaign, calling on the public to make a difference and support thousands of Filipino children. The goal of this initiative is to provide hope and a brighter future to children in the midst of crises and uncertainties.

“We want to make this year special for children by offering them things that will benefit them in the long run. Children are our future, and we encourage those who are capable of helping to build their futures as well. These are the kinds of gifts that give back,” said World Vision’s National Director, Mr. Rommel Fuerte.

The pandemic has made life more challenging for many Filipino families, particularly low-income families and communities struggling to meet even the most basic needs of their children. They have been directly affected for years and are now barely surviving as the rest of the world attempts to recover.

Through the New Year of Firsts campaign, children can access life-changing basic necessities such as health and nutrition, clean water, education, child protection, and livelihoods by donating Php 750 per month or Php 25 per day. Such donations can go a long way to improve their well-being, including their social, emotional, spiritual, and physical health.

Generous sponsors, volunteers, and staunch advocates, such as Filipino actress Bianca Umali, who has been supportive of World Vision in creating communities where children are safe, healthy, and hopeful, support the New Year of Firsts campaign.

“Ever since I became a part of World Vision, it has always felt like I am able to fulfill, if not wholly, at least a part of my purpose in life, which is to serve, inspire and put smiles, especially on children’s faces,” shared Umali.

World Vision reaches approximately 1.5 million children annually nationwide, including 254,439 children directly benefiting through its child sponsorship, community-based development programs, emergency response, and various advocacies that promote children’s voices and their protection. Since it began over 65 years ago, World Vision has impacted and transformed the lives of nearly 40 million children, along with their families and communities.