EastWest and Puregold Price Club, Inc. have officially rolled out the EastWest Puregold Always Panalo Visa Credit Card—a powerful new financial tool designed to help Filipino shoppers earn more rewards and maximize their spending.
Launched on April 3, 2025, at a special event in Bonifacio Global City, Taguig, the partnership was unveiled to guests from the media, retail, and banking industries. The celebration marked the beginning of a joint mission to deliver smarter, more rewarding ways for Filipino families to manage their everyday purchases.
“This card is all about delivering real, practical value,” said EastWest CEO Jerry Ngo during the launch. “It allows cardholders to earn cash rebates on groceries and everyday expenses, which they can convert into Puregold P-Wallet credits. This is a collaboration that meets the needs of real Filipino households.”
With Php30 = 1 point on Puregold purchases and Php100 = 1 point on other transactions, cardholders can enjoy faster rewards accumulation. These points can then be converted at a 1:1 rate into Puregold P-Wallet credits, with up to Php3,000 monthly in potential savings. Whether for weekly grocery runs or daily essentials, this card helps shoppers make the most of every transaction.
The launch event also featured a ceremonial card reveal, dynamic discussions with key executives, and the premiere of a jingle created exclusively for the card—set to play in Puregold stores nationwide.
“With the EastWest Puregold Always Panalo Visa Credit Card, every purchase becomes more rewarding,” said Lawrence Lee, EastWest EVP and Head of Consumer Lending. “It’s a way to help families stretch their budget while enjoying added convenience and perks.”
The launch also comes as EastWest celebrates its 30th anniversary, highlighting its continued commitment to providing innovative banking solutions that support Filipino families in achieving their goals.
Applications are now open for the EastWest Puregold Always Panalo Visa Credit Card. Interested customers can apply at any Puregold store nationwide or visit https://ewbank.cc/puregold-eng.
For more details, visit eastwestbanker.com or follow EastWest and Puregold on social media for the latest promos and updates.
