Ever since we’re stuck at home most of us spend our time watching movies and series on different streaming platforms such as Netflix, Prime Video, HBO Go, Viu, iflix, and many more. Below are the performance review of the said streaming platforms in the Philippines on the first quarter of the year.
SVOD market shares in Q1 2021
The top three streaming services in the Philippines make up 66% of the market. Netflix remains the market leader over Prime Video by a 19% margin, and HBO Go overtook Viu to move into fourth place.
Market share development in Q1 2021
Both HBO Go and Hayu gained 3% market share throughout the first quarter of 2021. This had a clear impact on Prime Video (-3%), Netflix (-2%), and iflix (-2%). Viu was the only streaming service to maintain the same market share throughout the quarter.
JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 46 countries.
