The “Golden Arch Café” campaign, created for multicultural advertising firm Admerasia in collaboration with McDonald’s, and produced by MYX Global—a premier media and entertainment brand celebrating the diverse voices and talents of the global Filipino and Asian community—recently clinched two awards at the 45th Telly Awards.
This campaign, which aired in two seasons on MYX, earned bronze awards in the General-DEI: Diversity, Equity & Inclusion, and General-Brand Collaboration (Use of Creator, Celebrity & Influencer) categories.
Jun Del Rosario, COO of ABS-CBN Global overseeing MYX Global, expressed gratitude for the collaboration with Admerasia and McDonald’s, highlighting how the campaign showcased MYX Global’s high-caliber content to the national industry stage. “The project perfectly embodied MYX Global’s mission as a media and entertainment brand. We commend everyone involved—from partners to crew and cast—for this achievement,” he added.
The two seasons of “Golden Arch Café” featured a lineup of Asian American and Pacific Islander performers. Season 1 included Francisco Martin, Roann, Kiyomi, Tiana Kocher, AJ Rafael, Albert Posis, and Jamie Boy, while Season 2 featured Jessica Domingo, Tim Atlas, Bo Napoleon, Drea Rose, Orion Song, Nieman, and Jason J.
Nino Llanera, MYX Global’s head of content and programming, described the campaign’s concept as straightforward yet impactful: “‘Golden Arch Café’ presents original music by Filipino artists, inviting viewers on a journey of song creation within the warm, welcoming ambiance of a McD Café styled open mic setting.”
MYX Global collaborated with AWW Films to bring this award-winning concept to life.
The Telly Awards, known as the premier accolade for video and television across all platforms, received a record-breaking 13,000 entries worldwide this year. Participants included major brands, networks, independent studios, and esteemed organizations such as ESPN, Calvin Klein, LinkedIn, MTV Entertainment Studios, and many others.
For the complete list of winners of the 45th Telly Awards, visit https://www.tellyawards.com/winners/
For more information on MYX Global, visit https://myx.global/
