realme unveils various advancements in technology along with the global launch of realme 14 Pro Series
realme, the world’s fastest-growing smartphone brand, has unveiled its ambitious three-year strategic plan at MWC 2025, aiming to double its global user base while solidifying its position in the mid-to-high-end market. Alongside this milestone announcement, realme also introduced the global launch of the realme 14 Pro Series and showcased its revolutionary Interchangeable-lens Concept, setting new benchmarks in mobile photography.
A Bold Vision: Doubling the Global User Base in Three Years
Building on its rapid growth in Q3 and Q4 of 2024, realme is poised to accelerate its expansion into more than 100 global markets. The company’s strategic roadmap focuses on product innovation, brand development, and breakthrough technology to fuel its ambitious goal of doubling its global user base by 2028.
At MWC 2025, realme unveiled the global positioning of its three flagship product lines, each designed to redefine user experiences:
- GT Series – “Next-Level Performance Flagship with AI”: Delivering cutting-edge performance, AI-driven advancements, top-tier gaming capabilities, and ultra-clear imaging.
- Number Series – “Next-Gen Performance & Camera”: Combining powerful performance, exceptional imaging, and stylish designs to empower young users in gaming and daily tasks.
- C Series – “Better Tech for Youth”: Offering ultra-smooth performance and unmatched durability at an accessible price point.
As part of its commitment to advancing AI technology, realme’s NEXT AI initiative will further integrate AI capabilities across all its smartphones, particularly in imaging, efficiency, and gaming. The brand plans to ship 100 million AI-powered smartphones globally over the next three years, enhancing user experiences through powerful chipsets and long-lasting battery technology.
Understanding Young Users: Gaming Partnerships & IP Collaborations
realme is set to become a powerhouse in gaming, forming strategic partnerships with top gaming companies such as Mobile Legends: Bang Bang (MLBB), Free Fire, Honor of Kings (HOK), and Battlegrounds Mobile India (BGMI). These collaborations will introduce exciting gaming activations, co-branded events, and cutting-edge technology integrations tailored for an immersive gaming experience.
To enhance gaming performance, realme is focusing on three critical areas:
- High-frame rate visuals for stunning clarity.
- Ultra-low latency connectivity for seamless gaming.
- Immersive user experiences that elevate mobile gaming to new heights.
Additionally, realme will introduce exclusive IP collaborations across entertainment and luxury industries, launching limited-edition products that merge cutting-edge technology with artistic design. In 2025, realme is set to announce two groundbreaking partnerships that will redefine smartphone aesthetics and innovation.
realme 14 Pro Series: Redefining Flagship Exclusivity
At MWC 2025, realme launched the realme 14 Pro Series, the world’s first cold-sensitive color-changing smartphone lineup. Developed in collaboration with Valeur Designers, the series features the striking “Unique Pearl Design” using thermochromic pigments that shift from pearl white to vibrant blue in cool temperatures.
Key innovations of the realme 14 Pro Series include:
- MagicGlow Triple Flash for pro-level night photography.
- TÜV Rheinland Rugged Smartphone Certification (IP69, IP68, IP66), ensuring water resistance for up to an hour.
- Luxurious Vegan Suede Leather Option in Suede Grey for a premium touch.
Revolutionizing Mobile Photography: The Interchangeable-Lens Concept
realme also introduced a game-changing Interchangeable-lens Concept, a prototype designed to redefine mobile photography. Featuring a 1-inch custom Sony sensor and a unique lens mount system, users can now attach DSLR lenses directly to their smartphone. With two professional-grade lenses—a 73mm portrait lens and a 234mm telephoto lens—users can achieve optical clarity, enhanced depth, and lossless 10x zoom.
Further advancing AI imaging technology, realme introduced two groundbreaking AI tools:
- AI Voice-based Retoucher: Users can edit photos using simple voice commands like “Remove background” or “Add fireworks.”
- AI Video Eraser: Eliminates unwanted objects or people from videos with a single tap.
While still in the prototype stage, the Interchangeable-lens Concept underscores realme’s commitment to pushing the boundaries of mobile photography and imaging technology.
Local Availability
The realme 14 Pro Series is set to launch locally on March 20, 2025, with pre-orders available at realme stores nationwide until March 19, 2025. Early buyers will receive a FREE TechLife Bluetooth Speaker 2 (worth P1,799) and an exclusive P1,000 discount upon claiming their reserved unit.
Stay updated on realme’s latest innovations and announcements by visiting its official website and following its Facebook page.
