Barcelona, Spain – Huawei unveiled an impressive array of high-end, fashion-forward, and technologically advanced flagship products at the event, capturing the attention of attendees, especially with highlights like the HUAWEI Mate 60 RS ULTIMATE DESIGN, HUAWEI FreeClip, and HUAWEI WATCH GT 4. Huawei’s booth was meticulously organized into various scenario-based experience zones, including ULTIMATE DESIGN, Fashion Forward, XMAGE, Creation of Beauty, and Fitness & Health, showcasing how Huawei’s solutions are seamlessly integrating technology into daily life, enriching experiences across different scenarios. While Huawei remains dedicated to pushing technological boundaries, it also aims to enhance user lifestyles by delivering innovative and personalized solutions globally.
Kevin Ho, COO of the Huawei Consumer Business Group, emphasized Huawei’s commitment to solidifying its position as a global leader in high-end, fashion-forward, and technology-driven brands, stating, “In 2024, we will continue to increase R&D investments in smart devices, fitness & health, and digital creation, making innovative products and services more accessible worldwide and pioneering cutting-edge, personalized lifestyles for consumers.”
Huawei’s Consumer Business Group has seen steady growth, particularly in the high-end market segment, over the past year. The company has made significant strides in various markets, including wearables, audio, tablets, PCs, and smartphones, releasing a captivating lineup of products that embody high-end craftsmanship and cutting-edge technology. Huawei has actively expanded its global presence through flagship product launch events across Europe, the Middle East and Africa, Latin America, and Asia Pacific, demonstrating its commitment to establishing itself as a prominent high-end brand worldwide.
Flagship smartphones such as the HUAWEI Mate 60 Series and HUAWEI Mate X5, introduced in 2023, have solidified Huawei’s position in the high-end market, showcasing the company’s industry-leading technical prowess. The introduction of ULTIMATE DESIGN, an ultra-high-end brand, further distinguishes Huawei in the market with its unique aesthetics, craftsmanship, and technological innovations. According to Counterpoint Research’s latest report, Huawei captured a 5% market share in the global high-end smartphone market in 2023, ranking third among all brands. Additionally, Huawei led the Chinese smartphone market in the first two weeks of 2024, demonstrating robust sales volume. By the end of 2023, global shipments of Huawei smart wearables surpassed 150 million units, and Huawei maintained its position as the top smartwatch brand in China for five consecutive years. The HUAWEI Health App boasts a user base of over 450 million, while Huawei has shipped over 100 million tablets since the launch of its first tablet a decade ago.
Creating a new aesthetic paradigm with high-end designs
Huawei’s “Fashion Forward” exhibition zone at MWC garnered praise, spotlighting the company’s commitment to establishing itself as a high-end, fashion-forward brand. In 2023, Huawei launched its “Fashion Forward” campaign, aiming to cultivate trendy and health-conscious lifestyles for consumers. With a significant focus on research and development, Huawei strives to pioneer new design paradigms for each product, setting industry fashion trends.
Dedicated to delivering premium, fashion-forward, and technology-driven products and experiences, Huawei leverages premium materials, distinctive design language, and advanced manufacturing techniques. During the development of the HUAWEI Mate 60 RS ULTIMATE DESIGN, R&D personnel introduced rare earth elements into the red ceramics sintering process for the first time. Each phone undergoes a meticulous 60-day manufacturing process, including 1400°C calcining and over 50 procedures, crucial for achieving its vibrant red body. The HUAWEI WATCH ULTIMATE DESIGN marks Huawei’s debut gold smartwatch, featuring 18K gold and Zirconium-based Liquid metal. The HUAWEI FreeClip, Huawei’s inaugural earbuds with the C-bridge Design, offer durability, stability, and a breathable wearing experience, presenting a distinctively original look and feel. Similarly, the HUAWEI WATCH GT 4 adopts an octagonal form, meticulously showcasing intricate surface details.
Huawei has established Aesthetics Research Centers in Paris, Milan, and London, providing insights into diverse cultural design and aesthetic trends from East and West. These centers serve as global platforms driving continuous advancements in technology and design, offering consumers unique and unparalleled aesthetic experiences.
Cutting-edge smart wearables provide comprehensive and precise health management
The Fitness & Health exhibition zone by Huawei also captivated the attention of attendees at the event. Smart wearables represent a pivotal sector in Huawei CBG’s global business strategy. In 2023, Huawei introduced a range of flagship smart wearables, including the HUAWEI WATCH Ultimate, the first daily smartwatch supporting two-way BeiDou satellite messaging, the HUAWEI WATCH 4 with its innovative Health Glance feature, the HUAWEI WATCH GT 4 featuring brand-new Activity Rings and the Stay Fit App, and the HUAWEI WATCH ULTIMATE DESIGN, the world’s first gold-plated smartwatch. Huawei has continually pushed boundaries in cutting-edge technologies, aesthetics, health management, and science-based workouts, earning recognition from consumers worldwide. Within three months of its launch, global shipments of the HUAWEI WATCH GT 4 surpassed 2.5 million units, establishing it as Huawei’s best-selling smartwatch.
With over a decade of experience in the smart wearable industry, Huawei has developed its own TruSeen™ vital sign monitoring technology, undergoing five generations of upgrades within eight years. This technology positions Huawei as a key player in the smart wearable market. Huawei has filed over 800 smart wearable patent applications, demonstrating a strong commitment to research and development and leading in patent numbers in the fitness & health sector. In October 2023, Huawei unveiled its third Health Lab, the Huawei Finland Health Lab, further expanding its research capabilities. The company has established over 10 global R&D centers, accelerating professional research in the wearable field on a global scale. Huawei remains dedicated to pioneering groundbreaking fitness & health services and making scientific smart solutions accessible to all.
In the coming years, Huawei’s smart wearables will focus on addressing core health concerns, increasing R&D investment, and achieving breakthroughs to benefit consumers worldwide. In 2024, Huawei will prioritize three industry challenges: sleep, blood pressure, and mental health management, aiming to offer more accurate, convenient, and comprehensive health management solutions for global consumers.
Digital creation that witnesses the Creation of Beauty
The HUAWEI MatePad Pro 13.2″, Huawei’s latest flagship tablet, garnered significant attention at MWC 2024, alongside a plethora of works created by global creators using the tablet. Introduced in 2023 as the first tablet to support NearLink technology, marking a milestone in Huawei’s decade-long tablet journey, it stands out as the thinnest tablet with the narrowest bezels and highest screen-to-body ratio to date. Seamlessly integrating with the HUAWEI M-Pencil (3rd generation), the first stylus to support over 10,000 pressure sensing levels, it offers users an unparalleled digital creation experience. Huawei’s global GoPaint Activity in 2023 invited digital creators to showcase their works made on Huawei tablets, emphasizing the company’s commitment to democratizing the joy of creation and empowering individuals to express themselves creatively.
During the event, Huawei reiterated its commitment to enhancing digital creation experiences in 2024, with a focus on advancing PaperMatte Display and NearLink technology. These investments aim to provide consumers with even more immersive and enhanced digital creation tools. Additionally, the GoPaint Activity hosted by Huawei will undergo upgrades to encompass a broader range of countries and regions, solidifying its position as a prominent global player in the digital art community.
Huawei’s strides in mobile imaging are remarkable, highlighted by the introduction of the XMAGE brand, which encompasses every aspect from optical systems to imaging technology and image processing. In 2023, Huawei’s flagship products, including the HUAWEI Mate 60 Series, HUAWEI Mate X5, and HUAWEI P60 Series, were equipped with XMAGE capabilities, offering users a transformative mobile photography experience. The HUAWEI XMAGE Awards in 2023 received over 600,000 submissions from nearly 100 countries and regions, aiming to inspire users to capture and share the beauty around them, express emotions, and showcase the power of smartphone photography.
Huawei’s presence at MWC 2024 underscores the company’s dedication to the global high-end market. With 2024 poised as a pivotal year, Huawei is poised to push boundaries and make high-end, fashion-forward, and technology-driven products, services, and experiences more accessible worldwide. This commitment includes increased R&D investment in innovative technologies, aiming to set a new benchmark for the industry.
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fourteen R&D centers have been set up in countries around the world, including Germany, Sweden, Finland, France, India, and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables, and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. For more information please visit the following:
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