MOVETIX, the global ticketing platform for events and concerts on the AirAsia MOVE app, is thrilled to announce a strategic partnership with Ticketmelon, one of the leading ticketing and event technology platforms in the region.
This collaboration will integrate Ticketmelon’s extensive inventory of over 300,000 tickets across the ASEAN region into the AirAsia MOVE app, allowing travelers and event-goers to seamlessly book flights, accommodations, event tickets, and even airport transfers—all within a single, convenient app.
A partnership agreement signing ceremony took place, featuring MOVETIX CEO Hassan Choudhury and Ticketmelon CEO Panupong Tejapaibul. Attendees included Tony Fernandes, CEO of Capital A and Executive Chairman of MOVE Digital; Nadia Omer, CEO of AirAsia MOVE; Ravi Shankar, Chief Marketing Officer of AirAsia MOVE; Teerarit Saubhayana, Commercial Director of Ticketmelon; and Som Puangladda, Marketing Lead of Ticketmelon.
This partnership arrives at a time when live events tourism is experiencing unprecedented growth, particularly in sports tourism, which is currently valued at USD 564.7 billion and is projected to nearly double to USD 1.33 trillion by 2032. Meanwhile, music tourism is expected to contribute an additional USD 13.8 billion, more than doubling its current valuation of USD 6.6 billion*.
Tony Fernandes commented, “We aim to make everyone’s dreams of attending any event or concert across ASEAN a reality, while keeping it as affordable as possible. AirAsia MOVE is not just about booking hotels and flights; it’s about providing experiences you never thought possible. We look forward to collaborating closely with the Ticketmelon team and appreciate their incredible work and trust in us.”
Hassan Choudhury added, “We are in exciting times, driven by the region’s young and dynamic population with increasing disposable incomes. This growing global fanbase is eager to spend on travel to iconic live events such as sports and concerts. With Ticketmelon’s event listings integrated into AirAsia MOVE, travelers will gain unprecedented access to a wide range of concerts, festivals, and events, making it easier than ever to plan their entire trip in one place. We look forward to leveraging each other’s strengths to bring the best of live events to the region.”
With this integration, users can anticipate a more comprehensive travel experience, whether they are planning a weekend getaway to a music festival or organizing a trip to a major sporting event. The future of travel and event booking in Southeast Asia looks brighter than ever.
Panupong Tejapaibul stated, “We have witnessed tremendous growth in the events sector across the region, positioning Ticketmelon as a key hub for music and entertainment. This partnership with AirAsia MOVE marks another significant milestone for us, as two leading regional companies unite to enhance the experience of music and event tourism. The exponential growth potential of this industry is clear, and we’re excited to combine our strengths with AirAsia MOVE to offer an unparalleled experience for event-goers across ASEAN.”
Through this partnership, Ticketmelon will gain access to AirAsia MOVE’s extensive and engaged user base, allowing them to tap into new markets and demographics. Meanwhile, AirAsia MOVE continues to expand its offerings, solidifying its position as ASEAN’s favorite travel companion and the go-to platform for all travel-related needs in the region.
