In an exciting achievement, Modess Philippines clinched a prestigious accolade at the 5th Global Influencer Marketing Awards. The brand earned a coveted Bronze in the Most Effective Collaboration or Partnership category, celebrated for its remarkable Modess 2022 #BeNextPeriodReady campaign, executed in collaboration with the Miss Universe Philippines Organization.
The annual Global Influencer Marketing Awards celebrates outstanding accomplishments in the digital landscape, spotlighting authentic, creative, and inclusive collaborations that forge strong connections between brands and consumers while pushing the boundaries of excellence.
At the heart of impactful campaigns lies the art of driving word-of-mouth through a strategic blend of influencers and partnerships with purposeful organizations. Recognizing this, Modess Philippines embarked on a meaningful partnership with the Miss Universe Philippines Organization, championing the cause of improved menstrual health among young women. This mission became all the more crucial in light of the uncertainty and unease brought about by the COVID-19 lockdown.
In tandem with Pulse Communications, Modess Philippines orchestrated a multi-faceted, influencer-driven campaign spanning various social media platforms. The initiative sparked engagement by leveraging influencer and community collaborations. The resonance of Miss Universe 2021 Harnaaz Sandhu’s advocacy for menstrual equity harmoniously complemented the core messages of Modess Philippines’ #BeNextPeriodReady campaign. The campaign was amplified through tailored content crafted by Miss Universe Philippines candidates and content creators on their individual social media channels.
Notably, Modess Philippines extended its reach through a strategic partnership with ABS-CBN Foundation, which facilitated the distribution of Period Ready Kits to communities across the Philippines through the Miss Universe Philippines Organization.
The campaign gathered rapid momentum through hashtag challenges, captivating millions of young Filipinas and galvanizing them to raise awareness and participate in the discourse surrounding menstrual health. Moreover, Miss Universe 2021 Harnaaz Sandhu’s poignant address at the campaign’s launch event, where she encouraged youth to embrace body positivity and holistic health, garnered global resonance as the Miss Universe Organization shared it across its expansive social media platforms.
Reflecting on this exceptional recognition, Jason Khu, senior brand manager for Modess Philippines, remarked, “We are honored to receive this award for #BeNextPeriodReady, a campaign that resonated deeply with many young Filipinas by dismantling the taboos surrounding periods and advancing education about the significance of menstrual health. At Kenvue Philippines, we firmly believe in the remarkable impact of everyday care, empowering women, particularly teenage girls, with the invaluable support, education, and resources they require during challenging times. While we celebrate this milestone, our mission to advocate for menstrual health remains unwavering.”
Modess Philippines’ triumph at the Global Influencer Marketing Awards underscores the brand’s dedication to fostering awareness, breaking down barriers, and championing the well-being of young women everywhere.
