Multiple wins at Spikes Asia, Anvil, Kidlat Awards for the country’s #1 Digital Bank
Maya’s innovative rebrand and repositioning efforts that made its digital banking app the top choice in the Philippines earned it numerous awards from esteemed global and local award-giving bodies in the industry.
Among the recognition it received were 11 trophies at the 58th Anvil Awards, 11 titles at the 15th Kidlat Awards, recognitions at the WARC Awards for Asian Strategy and Global Mobile (GLOMO) Awards, and a remarkable count of 11 awards at the 2023 Spikes Asia, where it became one of the only three local companies to be recognized.
Maya’s “Anthem of Financial Freedom” campaign featuring rapper Shanti Dope’s music and gamified missions tied into the Maya app earned it a Silver award under the Strategy and Effectiveness category at the Spikes Asia. Meanwhile, the brand’s integrated campaigns that utilized music, games, and street culture across various channels were deemed as among the best in the country at the 58th Anvil Awards, where Maya took home 11 Anvils and emerged as one of three contenders for the Company of the Year.
Maya also took home 3 Gold and 8 Silver awards at the 15th Kidlat Awards, becoming the official Philippine partner of Cannes Lions. Furthermore, it was shortlisted as one of Asia’s best at the WARC Awards for Asian Strategy 2022 and was recognized as a finalist at the GLOMO Awards in Barcelona, Spain, under the Best Mobile Innovation for Digital Life award category.
According to Pepe Torres, Chief Marketing Officer at Maya, their efforts to build a brand that moves creative industries forward, uplifts culture, and makes money more delightful for Filipinos are what game-changing marketing means to them. He added that these awards serve as proof that they are on the right track, and they will continue to work hard to bring pride to Filipinos on the global stage.
Leading with innovation, creativity
Maya, formerly known as PayMaya, made a significant transformation in April 2022 to broaden its target market beyond just the unbanked and underbanked. The digital bank aimed to cater to the unhappily banked as well, disrupting the traditional banking and finance industry. This was achieved through the launch of an all-in-one digital bank with advanced wallet features, industry-leading banking services, and cryptocurrency capabilities, going beyond a mere cosmetic rebrand.
Today, Maya is recognized as the top-rated digital bank app with the most downloads and an extensive active user base, certified by data.ai. It has surpassed other e-wallet and bank brands to become the most popular app on both iOS and Google platforms.
Maya’s digital banking advantage has allowed it to continue making bold moves in the industry. In collaboration with its brand ambassador and Chief Advocacy Officer, Hope Elizabeth “Liza” Soberano, the company launched a new campaign, “My Money. My Bank. My Way.” The campaign aims to encourage Filipinos to embrace new financial services, including credit and savings, powered by the country’s number one digital bank app, Maya.
Maya’s success and continued expansion demonstrate the growing trend of digital banking and the increasing importance of user-friendly and innovative financial services.
