Liza Soberano, a prominent multi-talented actress, has made a significant move in her career by joining the leading digital banking app, Maya. After achieving success as one of the brightest stars of her generation, Liza decided to take control of her career and embrace new challenges. She recently co-created Maya’s new marketing campaign as its Brand Ambassador and Chief Advocacy Officer.
In her new role, Liza breaks away from the traditional mold of celebrity endorsements and revolutionizes the marketing of financial services. As Chief Advocacy Officer, she will champion Maya’s shared advocacies for financial inclusion and lead crucial initiatives. Liza’s collaboration with Maya has opened a new door for her to co-create the brand’s latest campaign and take on a more creative role.
Liza’s partnership with Maya represents a meaningful collaboration that ultimately drives financial empowerment, especially among the youth. Maya’s innovative features, such as its best-in-class consumer savings account with customizable personal goals and daily payout, has made it the number one digital banking app in the Philippines. With its sleek black Maya card, customers can transact with over 80 million merchants worldwide.
Maya’s partnership with Liza is a testament to the company’s values of defiance and optimism. Liza’s career has defied conventions for Filipino actresses, and she has taken bold new directions, reshaping what success means for her generation. Her optimism inspires her to use her personal platform to advocate for meaningful change.
Liza’s partnership with Maya is an intentional decision, as she chooses to work with brands that resonate with her values and beliefs. Maya’s values of empowering Filipinos to do banking their way align with Liza’s personal goals and advocacies.
As Liza embarks on her new role, she expresses excitement for everyone to level up their banking experience with her through Maya. Together, Liza and Maya hope to inspire Filipinos to master their money in bold and exciting new ways.
