Mang Inasal, the Philippines’ Grill Expert, demonstrated its excellence in innovative and customer-centric public relations by earning two Golds and one Silver at the prestigious 60th Anvil Awards, held recently at the Manila Hotel’s Fiesta Pavilion. The brand’s award-winning initiatives included the Pork BBQ Media Launch, the #MangInasalKahitSaan Digital and PR campaign, and the “Love the Flavors, Love the Philippines” program.
Competing against over 586 entries, Mang Inasal distinguished itself with its creative and impactful campaigns, securing multiple Anvil Awards in recognition of its outstanding execution in 2024.
“These Anvil awards go beyond recognition—they affirm our commitment to meaningful customer engagement,” said Mang Inasal President Mike V. Castro. “This achievement reinforces that our initiatives, whether in-store or online, truly resonate with our audience. It inspires us to keep innovating, listening to our customers, and finding new ways to serve them better. This victory is shared with our loyal customers, who continue to be at the heart of everything we do.”
Among the award-winning campaigns, the Pork BBQ Media Launch earned a Gold Anvil in the PR Programs – Marketing and Brand Communication category. This mid-2024 initiative gained widespread attention through a high-profile media event and a dynamic social media campaign, positioning Mang Inasal’s Pork BBQ as a must-try dish, especially among younger consumers.
Meanwhile, the #MangInasalKahitSaan Digital and PR Campaign secured another Gold under the PR Programs – Best Use of Digital category. The campaign creatively leveraged giant order numbers with QR codes linking to manginasaldelivery.com.ph, transforming them into an online sensation. By harnessing the power of digital influencers, media exposure, and social media engagement, it successfully amplified nationwide excitement, strengthened Mang Inasal’s delivery service presence, and sparked widespread conversations across various platforms.
Finally, the “Love the Flavors, Love the Philippines” campaign earned a Silver Anvil in the PR Programs – Arts & Culture/Heritage/Tourism category. A collaborative effort with the Philippine Department of Tourism, the campaign highlighted the richness of Filipino cuisine, elevating local flavors on a global stage while fostering national pride.
Building on its impressive performance at the 59th Anvil Awards, where it took home four Golds and one Silver, Mang Inasal’s latest wins further reinforce its dedication to excellence and innovation in public relations.
Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards—often regarded as the “Oscars of Public Relations” in the country—recognize outstanding PR campaigns and communication tools from top corporations, agencies, and institutions. As a benchmark for excellence in public relations and business communications, the awards undergo a rigorous three-phase evaluation process, with expert panels of distinguished jurors from both the Philippines and abroad ensuring the highest standards of recognition.
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