Mang Inasal, the Philippines’ Grill Expert, showcased its marketing excellence by winning multiple awards at the 2024 Marketing Excellence Awards, held at Shangri-La The Fort, Manila. The brand took home a total of six awards: one Gold, two Silver, and three Bronze.
“Our customers are the true heart of Mang Inasal,” said Mang Inasal president Mike V. Castro. “Every product we serve, every campaign we launch, and every moment of Unli-Saya we create is inspired by their love for our Ihaw-Sarap meals. These recognitions are dedicated to them, our loyal patrons, who fuel our passion and creativity.”
Mang Inasal’s achievements included a Gold award for the #MangInasalAt20: The 20th Anniversary Digital and PR Campaign (Excellence in Anniversary Marketing); Silver awards for the Mang Inasal Creators’ Circle (Excellence in Influencer/KOLs Marketing) and National Halo-Halo Blowout (Excellence in Customer Engagement); and Bronze awards for the MAS Juicy Campaign (Excellence in Integrated Marketing).
Additionally, Mang Inasal’s Marketing Head Allan C. Tan received a Bronze award in the Marketing Leader of the Year category, and the Mang Inasal Marketing Team earned Bronze in the Marketing Team of the Year category.
Mang Inasal was also a finalist in 11 categories at the 4th Marketing Excellence Awards, organized by Marketing-Interactive and judged by top marketers from across the country.
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