Mang Inasal renowned as the Philippines’ Grill Expert, clinched the prestigious Black Dragon award in the 2023 Dragons of Asia for its innovative Mang Inasal Creators’ Circle (MICC).
MICC, a groundbreaking influencer community curated by the brand, ranges from nano-influencers to mega-influencers from diverse regions across the country. This initiative earned acclaim under the Best Brand Building/Awareness Campaign category.
Mang Inasal President Mike V. Castro expressed, “MICC stands as a significant post-pandemic milestone for Mang Inasal, enabling us to forge stronger connections with the communities we serve. Our gratitude extends to all MICC members for their invaluable contributions in sharing the latest updates about Mang Inasal with their followers. This Black Dragon recognition validates the effectiveness of their dedication.”
Established in March 2022, MICC encompasses a network of digital content creators spanning the Philippines. Notable members include esteemed mommy influencers like Mommy Diaries PH and Mommy Hieds, alongside prominent TikTok creators such as Simon Javier and George Tobias.
For over two decades, the Dragons of Asia has celebrated excellence in results-driven marketing communications crafted and executed by agencies and clients throughout Asia.
Mang Inasal continues to add prestigious awards to its collection this year, with the Black Dragon from Dragons of Asia being the latest accolade. Alongside this honor, Mang Inasal has secured a Gold Stevie Award from the 2023 Asia-Pacific Stevie Awards, a Marketing Excellence Silver Award, a Silver Anvil Award from the Public Relations Society of the Philippines, and a PANAta Award from the Philippine Association of National Advertisers.
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