In a significant milestone, Mang Inasal has distinguished itself as the sole restaurant brand from the Philippines to be honored at the prestigious 21st International Business Awards (IBA), recently held at the InterContinental Istanbul, Turkey.
Acknowledged for its innovative marketing strategies and impactful community engagement, Mang Inasal continues to lead in the quick-service restaurant industry. The IBA, known as the world’s premier business awards program, received over 3,600 nominations from organizations in 62 countries and territories this year.
Mang Inasal earned four accolades during the event, including two Golds, one Silver, and one Bronze. The brand’s standout achievement was winning Gold for its Mang Inasal Creators’ Circle (MICC) in the Influencer Marketing Campaign of the Year category, recognizing its effective use of digital creators to enhance brand visibility across diverse regions in the Philippines.
Additionally, Mang Inasal’s Mang Inasal Nation Facebook Group took home a Gold award for Engaged Community of the Year, underscoring the brand’s ability to foster strong customer relationships and create a dynamic space for meaningful interactions with its community.
The brand also earned a Silver award in the Viral Marketing Campaign of the Year category for its viral collaboration with NBA superstar Dwight Howard, a campaign that garnered global attention and resonated deeply with fans. Lastly, Mang Inasal’s #ILoveMangInasal Digital and PR strategy won a Bronze award in the Communications or PR Campaign of the Year – Community Engagement category, recognizing its effective content strategy that drove high digital engagement and strengthened connections with influencers and customers alike.
“Mang Inasal is proud to represent the Philippines on a global stage as the only quick-service restaurant honored at the International Business Awards,” said Mang Inasal president Mike V. Castro. “These awards reflect the dedication of our team and the unwavering support of our vibrant communities. We remain committed to continuous innovation and to strengthening our bond with customers, ensuring that every dining experience—whether in-store, at home, or wherever they are—is fun, memorable, and truly special.”
Mang Inasal’s impressive wins at the International Business Awards further solidify its position as a leader in the quick-service restaurant industry, emphasizing the brand’s dedication to innovative customer engagement and its growing market presence.
“Our two Gold awards hold special significance because they represent the vibrant communities we’ve nurtured over the past two years — the Mang Inasal Nation Facebook Group and the Mang Inasal Creators’ Circle,” said RJ Jabeguero-Rodillo, Mang Inasal’s Digital and PR Director. “These accolades affirm not just the strength of our brand but also the deep connections we’ve built with our local influencer-partners and customers across the Philippines. Mang Inasal is about more than just food; it’s about bringing people together and celebrating shared moments of happiness. These two communities truly reflect that commitment.”
Other Philippine companies recognized at the International Business Awards included PLDT and Smart, Ayala Land Inc., Megaworld Lifestyle Malls, and Globe. Previous IBA winners have featured global industry leaders such as Apple, Acer Inc., ING, Procter & Gamble, and Samsung.
This 2024, Mang Inasal garnered multiple awards from different prestigious local and international organizations, including the Marketing Excellence Awards, Franchise Excellence Awards, Asia-Pacific Stevie Awards, Anvil Awards, and the Philippine Quill Awards. On top of these, Brand Finance, the renowned global brand valuation firm, also honored Mang Inasal as the “Strongest Brand” in the Philippines earlier this year
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