MANILA, Philippines – After billboards across the Metro announcing the discontinuation of Luxxe White through a death concept, Frontrow relaunched a new collection called Luxxe White Ultimate Collection.
What looked to be a funeral and an emotional good riddance to a product by Frontrow, it turned into a release of a new set of products.
“We just didn’t launch a product. We created a moment in marketing history. Real visionaries never follow the rules – they rewrite them.” RS Francisco, one of the business genius behind this marketing strategy, says.
“People love drama and controversy and we gave them a spectacle they couldn’t ignore. But instead of failure, they witnessed the rebirth of a legendary and revolutionary product.” Sam Versoza, the CEO of Frontrow, added.
Luxxe White Ultima offers an increased dosage of 1,400 milligrams – an upgrade from the brand’s original dosage of 775 milligrams – and new ingredients such as collagen; hyaluronic acid; oral sunblock; and oral moisturizer.
Luxxe White Slim L-Carnitine with garcinia cambogia and a higher dosage of 2,200 milligrams; Luxxe White Renew – packed with super berries acai, goji, and noni fruit with pure barley and moringa; and the highly effective
Luxxe White Protect – with a potent 500 milligrams of pure grape seed extract – offering the life-changing benefits of Vitamins C, D, and E.
Luxxe White Ultimate Collection can now be purchased exclusively from authorized Luxxe White distributors worldwide, guaranteeing boosted benefits for health and beauty enthusiasts.
