Top distribution company says goodbye to its flagship product
THOUSANDS were left stunned as FRONTROW International made a shocking announcement on social media today, officially discontinuing its flagship product, Luxxe White.
The news quickly went viral, amplified by a striking “Paalam, Luxxe White” (Goodbye, Luxxe White) billboard displayed along EDSA-Guadalupe, leaving loyal customers and industry insiders in disbelief.
Adding to the intrigue, FRONTROW’s co-founders—actor-producer RS Francisco and Manila mayoral candidate Sam Verzosa (SV)—have remained silent on the matter, fueling speculation and uncertainty within the business community.
The sudden discontinuation of Luxxe White has raised pressing questions: Why would a pioneering product from one of the biggest health and beauty empires suddenly come to an end?
For 15 years, Luxxe White dominated the market, earning the trust of consumers in the Philippines and beyond. Its credibility was further solidified by endorsements from some of the biggest names in entertainment, including Regine Velasquez-Alcasid, Cha Eun-Woo, Gretchen Barretto, Jinkee Pacquiao, Sachzna, Cristine Reyes, Daniel Padilla, Miss Universe 2018 Catriona Gray, and Vice Ganda.
With the public eagerly awaiting answers, one question remains at the center of the controversy: Why has FRONTROW remained tight-lipped about Luxxe White’s unexpected exit?
As speculation swirls and the health and beauty industry reels from this bombshell, all eyes remain on FRONTROW’s leadership for clarity on what led to this game-changing decision.
