The Avon lady is one of the most recognizable icons of beauty and business. Armed with a smile and the iconic brochure, she is the friendly neighborhood source of cosmetics, underwear, and more essential personal effects.
“Avon representatives are now present online, even before social distancing was a thing,” says Nanette Roxas, Sales & Commercial Excellence Director for Avon Philippines. Since they control their own schedule, it’s easy to fit into their day whether they’re a mom, a student, or a corporate professional who does it on the side.”
Every Avon representative receives continuous training to keep up with trends in beauty, fashion, as well as skills in sales and marketing. This year, the brand is investing in skills through the Digital Divas program, which goes into the principles behind online clout and explores how it can be translated into sales online.
It’s a timely program, especially given how social distancing has resulted in an online selling boom in the Philippines.
The Digital Divasprogram features celebrities and digital content creators such as Beauty and Lifestyle vlogger Say Tioco, who discusses how to build a fanbase online; Designer and Fashion blogger Camille Co, who shares how to create quality and engaging content as well as actor Paulo Avelino, who will cap the learning series with how Avon representatives can overcome challenges and exceed people’s expectations.
Digital Divas is the latest in Avon’s many programs for reps in the online space.
“Apart from the avenues for training and skills development, Avon also supplements the learning of its representatives with online tools they can master to successfully run their business online,” says Kevin Dayleg, Head of E-Commerce and Digital for Avon Philippines. We also launched the Avon Grow App where Sales Leaders can grow their team remotely and automate their business performance monitoring.”
“Given the nature of Avon, the reps that are drawn to the business are usually those who are at ease with having flexible working hours and those who have an interest in entrepreneurship and being their own boss,” says Roxas.
To know more about Digital Divas, or to sign up and enjoy free access, visit shopavon.ph/AvonPHDigitalDivasFAQs. To sign up as an Avon representative, go to www.avon.ph/avon-ph/becomearep.
