How Mekeni powered through the COVID-19 crisis with Bayanihan and malasakit
Mekeni Food Corporation is no stranger to the negative effects of the COVID-19 pandemic. But the food manufacturing brand was able to turn these challenges into opportunities to uplift communities and innovate their services.
Looking back: Embracing the new normal in business
We have established programs and implemented agile operations to keep the business afloat while we prioritize our people’s welfare in the face of the crisis,” said Mekeni President Prudencio Garcia.
Last 2020, Mekeni has become one of the beacons of hope. Among these programs include the Mekeni Home2Home Delivery, reseller programs for distributors and employees, and the Bayani product line.
“We wanted to ensure that our customers will have access to quality food from the safety of their homes, so we launched our online delivery service. Also, we ought to find viable ways for our aspiring micropreneurs to continue earning their livelihood that’s why we strengthened our reseller program and diversified our product lines to cater to them,” said Garcia.
Mekeni is among the first companies that made the delivery of frozen processed goods possible. The reseller program, on the other hand, is a manifestation of the company’s commitment to empowering its communities.
Leave no one behind: Helping Filipinos get through the pandemic
Apart from keeping the business afloat, Mekeni has always been keen on extending help to its communities may it be through donation drives or outreach activities. Lingad Memorial Regional Hospital, St. Luke’s Medical Center (SLMC) Quezon City, Saint St. Luke’s Medical Center BGC in Taguig City, and Lugud Balen, a movement initiated by Kapampangan chefs, restaurant owners, and private individuals.
Mekeni also helped non-medical frontliners in Pampanga and has partnered with Caritas Manila and pledged food donations to over 700 families until year-end through its program Mekeni Bayanihan Pack. Mekeni employees have spearheaded donation drives and turned over boxes of essential items to the displaced communities across the country.
Looking forward: The path to recovery continues
Despite the negative impact of the pandemic, Mekeni continues to adopt a bullish attitude in doing business in the new and better normal. Their commitment to innovation allows the company to continue changing the game for the food manufacturing industry amid the COVID-19 pandemic.
Looking forward, Mekeni hopes to continue being every household’s partner in earning money by delivering quality products and services.
