Listerine brings awareness and presents the solution to address the telltale signs of mouth aging this National Oral Health Month.
Have you noticed changes in your mouth as you age? Do you find yourself visiting the dentist more often or experiencing tooth pain, bleeding gums, or weaker teeth when eating your favorite foods like chicharrón or crispy patà? If you answered yes to any of these questions, you may be experiencing signs of Mouth Aging and it’s time to take control of your oral health. Shockingly, the World Health Organization reports that 1 billion people worldwide above the age of 15 have severe gum disease, and nearly half of adults aged 30 years or older show signs of gum disease.
In celebration of National Oral Health Month, Listerine is partnering with social media influencers MacoyDubs, Sassa Gurl, and Justine Luzares to raise awareness about mouth aging. Through their creative and entertaining Tiktok videos, the new Listerine ambassadors have highlighted some of the common symptoms that may be linked to mouth aging.
Using his CEO persona, Lisa B., MacoyDubs demonstrated how people may start to experience challenges when biting and chewing hard, crunchy foods as they get older.
Justine, on the other hand, featured her beloved chikadora characters Marites, Yoli, and Aling Lerma and showcased how they have observed the gradual weakening and heightened sensitivity of their teeth as they age.
Meanwhile, Sassa Gurl used her clever wit and humor to showcase her teeth’s perspective, portraying their struggles with plaque buildup, cavities, and stubborn teeth stains over time.
As we age, our oral health becomes more vulnerable to problems due to a weakened ability to fight off germs, according to Dr. Ashita Bhatia, an oral care scientist at Johnson & Johnson. This can lead to an increased presence of disease-causing bacteria like P. Gingivalis and a reduction in saliva production, resulting in more germ buildup. Brushing alone may not be sufficient to combat these issues as it only reaches 25% of the mouth, leaving germs behind that can cause plaque, cavities, and gingivitis. Listerine Total Care mouthwash can provide added protection by killing up to 99.9% of germs for up to 24-hour germ defense, helping prevent these common oral problems.
In support of National Oral Health Month, Listerine has partnered with social media personalities such as MacoyDubs, Sassa Gurl, and Justine Luzares to raise awareness about mouth aging and the importance of good oral health. Through their engaging TikTok content, the Listerine ambassadors have shared their personal experiences with signs of mouth aging, including difficulty in biting and chewing hard foods, weakened and sensitive teeth, and tough stains.
Listerine’s #FightMouthAging campaign aims to educate Filipinos on how to maintain good oral health as they age and prevent the need for restrictions on food choices or smiles. By showcasing the transformative impact of good oral health, Listerine hopes to inspire Filipinos to prioritize their oral health and fight against the effects of mouth aging. To learn more about the campaign, visit Listerine’s website or follow them on Facebook @ListerinePhilippines.
