LG Philippines proudly announces the winning project of this year’s LG Ambassador Challenge, “Life’s Good Library On The Go,” spearheaded by Ms. Charlene Aguilar. This initiative aims to provide children with limited access to libraries an opportunity to foster a love for reading and immersive learning. The project is in partnership with Korea Food for the Hungry International (KFHI), underscoring LG’s dedication to sustainable development in the Philippines.
Life’s Good Library On The Go
The mobile library will travel through seven barangays in Nagcarlan, Laguna: Lawaguin, Bunga, Balayong, Sabang, Alumbrado, Talahib, and Sulsuguin. It aims to reach children in impoverished communities who have limited access to basic education and organized learning opportunities.
“This mobile library exemplifies our commitment to education and accessibility,” said LG Philippines Managing Director, Mr. Nakhyun Seong, during his opening remarks. “By bringing books and learning resources directly to underserved communities, we hope to inspire a love for reading and promote immersive, lifelong learning among children. This initiative reflects our unwavering promise to empower individuals and enrich their futures.”
Mr. Seong also engaged with the children, encouraging them to make reading a habit through a pinky promise.
During the event, LG Ambassador Ms. Charlene Aguilar addressed the audience, emphasizing the significance of the project. “This mobile library is more than just a collection of books; it is a beacon of hope and learning,” she stated. “Thanks to LG’s support, children in our community will now have the opportunity to see the world through the LG TV, with the LG XL7S Speaker enhancing the experience. This setup will make learning immersive and interactive, providing the kids with a richer and more diverse educational journey.”
LG has empowered Ms. Charlene Aguilar by funding the Library on the Go, providing a TV and speaker to enhance learning, along with financial support for the vehicle, books, and materials. Thanks to LG’s backing, children can now enjoy immersive learning experiences. This support ensures that we can effectively reach and educate children in underserved communities.
As Mr. Nakhyun Seong and Ms. Charlene Aguilar unveiled the Life’s Good Library On The Go, they guided a tour of the van, showcasing its impressive features. The van is equipped with shelves filled with diverse books and advanced learning tools, including an LG TV and LG XL7S Speaker, to create an immersive educational environment. The tour also highlighted additional features such as tents, benches, tables, and mats, all designed to create a comfortable and engaging outdoor learning space. This mobile library offers a versatile setup for various educational activities, underscoring LG’s commitment to fostering a love for reading and lifelong learning.
LG Philippines Head of Corporate Marketing, Ms. Ana Marie Salapantan, concluded the program with inspiring words: “This campaign isn’t just about promoting a brand; it’s about inspiring all of us to embrace life with a positive mindset. It encourages us to see every challenge as an opportunity and every setback as a chance to grow.”
The inauguration ceremony also featured a free eye check-up provided by Dr. Nathaniel Monloy of Monloy Vision Care Clinic, offering essential vision screenings for the children. Additionally, the event included interactive storytelling sessions and arts and crafts workshops to engage and entertain the community, highlighting the importance of education and learning. These activities complemented the launch of the Life’s Good Library On The Go, making the day a true celebration of community spirit.
The LG Ambassador Challenge, launched in 2022, designates individuals as ambassadors who receive essential support and funding from LG to tackle issues in their local communities.
