Music Performers from 9 countries Creatively Reinterpret Legendary Party Anthem, “Boom Boom Pow” to Captivate Audiences Worldwide
LG Electronics (LG) recently launched a new marketing campaign that highlights the powerful audio performance and stylish design of its LG XBOOM speakers. The campaign kicked off with the Boom Boom Pow Festa, a unique music festival celebrating the iconic Black Eyed Peas’ hit, “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 for 12 consecutive weeks. At this vibrant event, street performers from around the world reinterpreted the classic track, bringing it to life through LG’s powerful XBOOM party speakers.
Globally recognized as a party essential, “Boom Boom Pow” has inspired partygoers of all ages with its infectious energy and booming bass. Street performers in nine different countries showcased their unique renditions of the song, all supported by the exceptional sound quality of the LG XBOOM. The festival also featured performances by rising global music stars like Brazil’s Delacruz, who performed at the iconic Escadaria Selarón in Rio de Janeiro, and The Juans, a popular Filipino pop rock band.
Powered by LG XBOOM party speakers, these electrifying performances were streamed live on LG’s Global YouTube channel as part of a two-hour virtual concert. Additionally, behind-the-scenes videos that captured the creative process of the artists exploring LG XBOOM’s dynamic power and audio quality were also made available on the channel.
The excitement extended to TikTok with the launch of the “Boom Boom Pow” dance challenge, where participants were invited to show off their best moves alongside popular creators, bringing the same explosive energy that LG XBOOM speakers deliver.
Throughout the campaign, various LG XBOOM speaker models were featured, each offering unique advantages paired with the brand’s signature powerful sound and atmosphere-enhancing features. The LG XBOOM XL9T, a robust tower speaker, comes equipped with dual 8-inch woofers and Pixel LED Lighting, which displays colorful patterns, visual EQ effects, characters, and custom text or graphics on the speaker’s LED panel. The speaker also offers synchronized lightshows with Multi Color Ring Lighting and customizable lighting options via the XBOOM app.
Additionally, the XG7Q and XG5Q models feature new track-type woofers, delivering loud and clear audio with an enhanced bass algorithm for optimal sound even at low volumes. Built for durability and portability, the rugged LG XBOOM Go XG2T combines a compact design with over 10 hours of playback time, backed by MIL-SPEC and IP67 ratings for reliable performance anywhere.
“Our goal is to inspire hope for a better life and future through our ‘Life’s Good’ philosophy, which aligns closely with the positive energy of music. This philosophy drives our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We will continue to showcase the powerful sound of LG XBOOM through engaging marketing activities, strengthening our speaker brand’s presence in the global market.”
Discover the exciting world of LG XBOOM and experience powerful, energetic audio like never before. LG Electronics Philippines continues to deliver top-tier home entertainment products that enhance the lives of Filipinos nationwide, bringing “Innovation for a Better Life” across Luzon, Visayas, and Mindanao. For more information, follow LG Philippines on Facebook, Instagram, TikTok, and YouTube (@lgphilippines) or visit @LGGlobal.
