The behavior of now normal consumers have shifted toward a heavier reliance on the digital space. As of October 2020, data from creative agency We Are Social pointed out that there are almost 5 billion internet users around the world spending nearly seven hours online daily.
With the behavioral change among Filipino consumers accelerated by restrictions brought about by the COVID-19 pandemic, even industries like retail needed to adopt a renewed and more innovative business model. Management consulting company Mckinsey also stated that transforming the consumer experience would heavily leverage technologies, thus retail industry stakeholders must focus on evolving with the landscape to maintain relevance and competitiveness.
For leading IT Solutions company Yondu, the e-commerce era has long been here, but many Filipinos may have been caught unprepared for it. Businesses must address this by discovering how they can continue engaging with their consumers online.”
“Filipinos are used to everything traditional – from shopping in malls and dining in restaurants to buying goods and products. The main difference between buying things online? It’s the sense of doubt that they may be feeling,” said Karl Pulanco, Yondu’s Product Manager.
To help local businesses shift from traditional to digital, Yondu has come up with the best possible solutions for businesses to transform into the new normal. When it comes to helping retail businesses thrive, the company puts the focus on their Custom Software Development services, which includes web & mobile applications. Yondu believes that while it is equally important for businesses to have a good product, websites and mobile applications also create value.
They go beyond software development and use a holistic approach for their tech solutions to ultimately fulfill the organizational goals of their partners. The company also prides itself in its people — the developers, the product owners, those in business development, analysts, consultants, and its different support groups — who ensure that Yondu doesn’t just get the job done; By leveraging technology, this supermarket chain’s customers can finish their shopping in just a few clicks, and can also avoid long queues during payments and lessen the trips they need to take outside of their homes.
To ensure that the app still provides meaningful interactions for consumers, it is enhanced with a Live Chat facility and in-app advertisements and promotions that engage consumers. Overall, the grocery app allows the supermarket giant to offer not just products, but also a whole new customer experience.
Similarly, Yondu designed a unique e-commerce website for a sports and activewear brand. The brand’s digital store increased its online presence and provided a surplus of options for consumers.
Want to know more about how your retail business can thrive in the now normal? Visit Yondu’s website.
