“Ciao, Bella,” by electro-pop artist Lesha, has received solid editorial support across Asia via music streaming service Apple Music, Spotify, India’s JioSaavn, and Taiwan’s KKBox.
“This is crazy! Can’t believe something I wrote and produced in my bedroom would make it this far,” Lesha enthused in an Instagram post.
Released just last May 15, Lesha’s self-penned track “Ciao, Bella” was instantly featured on eight of Spotify’s New Music Friday playlists: New Music Friday Philippines, New Music Friday Singapore, New Music Friday Indonesia, New Music Friday Malaysia, New Music Friday Taiwan, New Music Friday Hong Kong, New Music Friday Vietnam, and New Music Friday Thailand. A few days after release, Lesha was made the cover of Spotify’s editorial playlist “OPM Rising” as her song got featured on it.
Meanwhile, Apple Music highlighted the song on its homepage and OPM section. It also included it on “Absolute OPM” and “New Music Daily” playlists. Even iTunes featured it on its homepage as well.
JioSaavn, an online music service based in India featured this captivating track on “Under the Radar Pop” playlist, while Taiwan-based music platform KKBOX also gave it a homepage banner.
“Ciao, Bella,” an Italian phrase which means “Goodbye, Beautiful,” is inspired by the love story of Tokyo and Rio in the hit Netflix series’ “Money Heist.”
“I uploaded this to TikTok after finishing the first verse and it surprisingly blew up!” the young producer said in her YouTube video “How I Made The Music Video of ‘Ciao, Bella’ at Home.”
“This is a quarantine project of mine, the most challenging one I’ve had so far,” she disclosed, sharing details of how she successfully worked with limited resources she had at home to produce, direct, and edit the music video.
Lesha, whose music influences include Lorde, Billie Eilish, Conan Gray, Karmin, Marian Hill, Melanie Martinez, Lauv, Troye Sivan, and Kimbra, is one of the artists under ABS-CBN Music International which continuously introduces the exceptional artistry of Filipinos to global audiences.
Stream “Ciao, Bella” on ABS-CBN Star Music’s YouTube channel. For more details on Lesha’s music, like Star Music on Facebook at www.facebook.com/starmusicph, and follow it on Twitter and Instagram @StarMusicPH.
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.
