Power couple named as new brand ambassadors
Global innovation leader Lenovo is partnering with multi-hyphenates Solenn Heussaff and Nico Bolzico to showcase how there’s a Yoga device made “For All of Us.” Known for their quirky personas and thriving careers both within and outside entertainment, the duo embodies the uncompromising flexibility and performance of Yoga notebooks that cater to practically every kind of personality or profession.
“Lenovo’s Yoga ‘For All of Us’ campaign celebrates people’s uniqueness and how this particular line of our devices is designed to easily adapt to any situation and fit the users’ needs. With this project, we hope to inspire fans and customers to be as bold and unapologetic in their pursuit of excellence,” said Michael Ngan, Lenovo Philippines President, and General Manager.
Launched globally last year, the Yoga “For All of Us” campaign highlights humanity’s unique traits – both the positive and the negative – and pairs them with Yoga’s innovative technology to allow people to perform to their fullest potential. This is a stark contrast from usual campaigns that only revolve around achievements, and people can see all of this unfold by following Solenn and Nico’s journey as they go through their dynamic lives with their Yoga notebooks in hand.
“I love how authentic and different Lenovo’s Yoga For All of Us campaign is as it’s not afraid to celebrate both our feats and flaws as humans. I’ll be able to share more of my experiences in business and home life, the challenges that I face daily, and how I overcome them with the help of my family and peers, and now with technology as well.”
Lenovo’s Yoga For All of Us campaign fits in perfectly with the couple’s vibrant lifestyle. The couple shares their life on social media where they have amassed a huge following.
Matching Solenn and Nico’s energy and flexibility are two of the most versatile Yoga notebooks in the lineup – the Yoga Slim 7i Carbon and the Yoga 9i. Both devices also feature Intel’s powerful 11th-generation processors that provide uncompromising performance and contain several useful smart features for home and work.
Aside from their robust features, the Yoga Slim 7i Carbon and Yoga 9i come with Lenovo’s 3-Year Premium Care warranty solution that provides an advanced and tailored level of care capable of reducing downtime and increasing efficiency. Its services, such as a 24×7 direct hotline to technicians and On-Site Repair, can help remove delays for people with vibrant lifestyles like Solenn and Nico, allowing them to do more with Yoga devices no matter how they use them.
Follow Solenn (@solenn) and Nico (@nicobolzico) on Instagram to see how they celebrate humanity’s unique traits in Lenovo’s Yoga For All of Us campaign.
Avail up to P 70,050 worth of freebies
Interested customers can take advantage of the Yoga For All promo in celebration of Solenn and Nico joining the Lenovo Yoga family. From March 10 to March 31, 2021, buyers of participating Yoga devices, along with select Lenovo IdeaPad, IdeaCentre, and Smart tablets, can get up to PHP 70,050 worth of bundled freebies from Lenovo and premium lifestyle brand Herschel. Terms and conditions apply.
For the full mechanics, visit lenovophpromos.com. Per DTI Fair Trade Permit No. FTEB-115313 series of 2021. See which Lenovo Yoga device is for you by visiting the website at lenovo.com/ph/en/yoga or the official Facebook page at fb.com/lenovophilippines.
