At Lenovo’s annual Tech World innovation event, Lenovo was announced as the Official Technology Partner for FIFA—joining FIFA’s top sponsorship tier. This partnership covers both the FIFA World Cup 2026™ in Canada, Mexico, and the United States and the FIFA Women’s World Cup 2027™ in Brazil.
Through these high-profile tournaments, Lenovo aims to expand its global presence while deploying innovative technologies to enhance accessibility and engagement for football fans worldwide.
Lenovo’s portfolio, which includes AI-driven innovations, ThinkPad laptops, tablets, Motorola mobile phones, and servers, will support various aspects of the 2026 and 2027 tournaments. These technologies will enhance stadium experiences, broadcast quality, data analytics, and equitable data sharing across football-playing nations globally.
“As one of the world’s leading technology companies, we’re thrilled to partner with the world’s most popular sport,” remarked Lenovo Chairman and CEO Yuanqing Yang. “Our technology will power these landmark events, helping to elevate the fan experience worldwide and demonstrate the transformative potential of smarter technology.”
FIFA President Gianni Infantino expressed enthusiasm for the collaboration, emphasizing FIFA’s commitment to global football accessibility: “With Lenovo, we gain a partner dedicated to advancing digital technology and AI to deliver unforgettable fan experiences at both the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.”
This partnership is Lenovo’s first with FIFA and reinforces its legacy of providing technological infrastructure for major global sporting events.
