With its full suite of end-to-end digital solutions, Lemi helps MSMEs in the Philippines accelerate digitalisation to increase exposure and generate cash flow
Lemi, a technology company building a digital ecosystem for small local businesses, announced that it is expanding its efforts to bring micro, small and medium enterprises (MSMEs) in the Philippines onto its digital platform to support their recovery efforts from COVID-19.
With the Philippines economy predominantly made up of MSMEs (99.52 percent of total businesses as of 2018) and a high Internet penetration rate among citizens (72.7 percent), Lemi believes that conditions are favorable for MSMEs to embrace digitalization efforts. The company’s suite of digital solutions is expected to supplement ongoing government initiatives to boost digital adoption among MSMEs and help them find new markets for their goods.
The highlight of Lemi’s solutions is a unique gamified loyalty program with tailorable, automated rewards, which will help businesses improve customer engagement and retention. As Lemi’s offering has no upfront charge and features an intuitive user experience on any mobile device, it helps MSMEs enter the loyalty program space easily and makes them a more attractive option for consumers.
Besides the in-built digital loyalty program, businesses will also obtain free access to other tools when they claim their business page on Lemi. We realized that accelerating their digitalization would be the first step to helping them survive, and so we developed a suite of digital solutions specifically to help them generate more revenue and connect with their customers during this critical period,” said Cheryl Ng, Founder of Lemi.
With Lemi’s solutions, the digital transformation journey is much more streamlined for MSMEs, as everything from the loyalty program to the chat function will be provided in one comprehensive package. Additionally, all profits earned by Lemi will be reinvested into further supporting local businesses in the Philippines.
“The Philippines was a natural focus for us due to the sheer volume of MSMEs who could benefit from our solutions, which meant we could help more people. The high digital literacy and smartphone usage among Filipinos is also encouraging – this digital maturity means that MSMEs who make the shift will be able to reap the benefits of digitalization very quickly.
