Lay Bare Waxing Salon, a trailblazer in the hair removal industry, proudly marks its 18th anniversary with the launch of an exciting new digital commercial. This campaign underscores the brand’s commitment to inclusivity by promoting its renowned Brazilian waxing service, available to individuals of all genders and ages.
Founded in 2006 by the visionary Hilario siblings Paolo, Fiona, and Monique, Lay Bare was born out of the need for privacy, comfort, and a safe environment for waxing sessions. The first Lay Bare branch opened on June 4, 2006, in Filmore, Makati, introducing an unmatched hair-free experience. The salon featured cozy beds and private cubicles, quickly becoming a sanctuary known for its quality hair removal services. Lay Bare revolutionized hair removal with its cold waxing technique using natural ingredients like Honey, Sugar, and Calamansi.
“Our journey began 18 years ago with a simple vision: to provide exceptional hair removal services in a comfortable and welcoming environment,” said Paolo Hilario, President of Lay Bare Waxing Philippines Inc. “Today, we celebrate our growth and evolution with a campaign that highlights our dedication to inclusivity and quality service for everyone.”
Crafted by Boost Advertising Agency, renowned for its effective humanized strategies, the digital commercial showcases Lay Bare’s Brazilian waxing service, emphasizing its features, benefits, and real advantages. Infused with creativity, fun, and a distinctive Pinoy flair, the digital content reflects Lay Bare’s commitment to promoting confidence and hygiene through hair-free solutions.
“Collaborating with Boost Advertising Agency has enabled us to capture our brand essence while highlighting the inclusivity of our services,” remarked Darlene Epino, Lay Bare’s Head of Marketing. “Our Brazilian waxing service is designed for people of all genders and ages, reinforcing our commitment to serving a diverse market.”
Titled “Napapa-Uy,” the digital commercial features a specially crafted song of the same name, adding humor and leaving a lasting impression on viewers. It can be viewed on Lay Bare’s official social media pages – Facebook and Instagram.
From a single waxing salon to a nationwide franchise, Lay Bare’s expansion is a testament to its quality and customer satisfaction. Innovations such as the Lay Bare Mobile App, offering seamless booking and a referral program, continually enhance the client experience.
As Lay Bare celebrates its 18th Anniversary, the brand looks forward to continuing its legacy of excellence and innovation. The new digital commercial serves as a fitting tribute, reflecting Lay Bare’s dedication to inclusivity, creativity, and engaging customer experiences.
