#TCLxKathryn #KathForTCL #KathrynInspireGreatness #TCLPhilippines
TCL Electronics, a prominent consumer electronics brand and one of the world’s top two TV brands, reaffirms its enduring partnership with one of the Philippines’ most beloved celebrities and influential endorsers, Kathryn Bernardo.
“I’m thrilled to announce that I’ve renewed my contract with TCL Electronics, and I’m looking forward to the exciting collaborations we have planned for this year,” expressed Kathryn during the contract signing session held at her studio.
The partnership was formalized at Baked Studios on February 6. Present at the signing were Loyal Cheng, TCL PH Chief Executive Officer (CEO); Shae Xiaoling Yu, Marketing Head; and Joseph Cernitchez, Brand Manager.
For Kathryn, this partnership holds special significance as she fondly reminisces about her childhood memories with her family’s TCL TV. “I vividly remember our TCL TV from my childhood days. Back then, we didn’t have smart TVs yet, but I cherish the memories of bonding with my family every night after finishing homework. We would gather in my parents’ room to watch our favorite shows and cartoons,” she shared.
(L-R) TCL Marketing Head Shae Xiaoling Yu, TCL PH Chief Executive Officer Loyal Cheng, TCL Brand Endorser Kathryn Bernardo and TCL Brand Manager Joseph Cernitche
She adds, “I never imagined that one day, in 2023 when I first became their brand endorser, I would be here. I am incredibly grateful and humbled by this experience because TCL has been a part of my life since I was young. Now, they offer even more products like Air Conditioners, Washing Machines, and Refrigerators. It’s exciting to see how the brand has grown alongside me, especially with a wide range of TV models and options.”
In line with TCL’s brand message of ‘Inspire Greatness,’ Kathryn’s journey to becoming one of the most sought-after actresses in the Philippines has become an inspiration to many. She epitomizes empowerment and ambition, serving as a beacon of light and inspiration for others. Similarly, TCL remains committed to developing and introducing innovative products to enhance the Filipino lifestyle.
TCL executives have expressed their admiration for the 27-year-old actress, acknowledging her role in helping the brand lead the industry.
“We are delighted to welcome Kathryn once again as our brand endorser. She embodies our company’s vision of providing products that inspire and empower individuals to strive for greatness,” says Loyal Cheng, CEO of TCL Electronics Philippines.
Kathryn will be the face of upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners, and Refrigerators.
“We have many plans in store for Kathryn for this partnership, and we are thrilled to have her back on board. She is a perfect fit for TCL, serving as an inspiration for many. Just like our brand message, she also strives to ‘Inspire Greatness,’ which resonates with those aspiring to success,” adds Shae Xiaoling Yu, TCL’s Marketing Head.
“I’m eagerly anticipating the launch of numerous exciting TCL products. Partnering with them once again fills me with gratitude. As someone who has cherished TCL since childhood, being involved in their major campaigns this year brings me immense joy,” Kathryn shares.
TCL Electronics is gearing up to introduce its latest air conditioner model in the coming weeks. Additionally, TCL boasts a diverse range of innovative consumer electronics, including TVs and smart appliances like Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company remains steadfast in its commitment to Inspire Greatness for more Filipinos.
