Filipinos have forever embraced the arrival of Christmas, often declaring it their most cherished time of year. Notably, the Philippines stands out for hosting the lengthiest Christmas celebration globally!
In the spirit of enhancing the festive season, Jollibee initiated its Christmas campaign back in October. Under the theme “Make it Christmas with Jollibee Joy,” the campaign spotlights how everyday moments can be transformed into opportunities to revel in the season’s delight.
Dorothy Dee-Ching, VP of Marketing at Jollibee, expressed, “We aim to infuse the warmth and joy of the season into our customers, whether through our delectable offerings or the delightful experiences awaiting them at every Jollibee store. Our goal is to underscore that even the simplest joys can elevate this Christmas, making it remarkably meaningful and magical when shared with loved ones.”
Brightening the Holiday season across the country
Another testament to the Filipinos’ adoration for the holiday season lies in their affinity for vibrant Christmas lights and colorful decorations, which contribute to a joyous and celebratory atmosphere. As part of its Christmas initiative, Jollibee ensures its patrons can bask in this delightful ambiance within their stores.
Jollibee kickstarted its nationwide Joyful Christmas Stores on November 9, hosting simultaneous events in Manila at Jollibee BGC Triangle Drive, in Davao at Jollibee Quimpo, and in Cebu at Jollibee General Maxilom. Jollibee officials, media representatives, and esteemed guests gathered for a distinctive inauguration, illuminating the stores ceremonially using a giant socket and plug. This marked the official commencement of lighting up 10 flagship Jollibee stores across the country, accompanied by another 100 stores bedecked with their own merry light displays.
Sharing Joy and Happiness this Christmas
For stores in Luzon and Visayas, the brand teamed up with another globally recognized happiness-spreading entity: Coca-Cola Philippines. “We’re thrilled to collaborate with Jollibee, a brand that mirrors our values and ethos. Both committed to delivering delightful food and beverages, we share the dedication to making the world a brighter, better place. Step into Jollibee’s festive stores, designed perfectly to celebrate the Filipino spirit this Christmas season,” expressed Tony del Rosario, President of Coca-Cola Philippines.
At the Jollibee BGC branch, the festivities unfolded with exuberant carolers, dynamic light dance performances, and the beloved mascots, culminating in an unforgettable holiday celebration. Joining the revelry were Jollibee’s celebrity endorsers Anne Curtis, Maja Salvador, and Gary Valenciano, who immersed themselves in the vibrant lights and colorful displays of the store.
“Our nationwide launch of Joyful Christmas Stores aims to immerse customers in the essence and jubilance of the season alongside their families and friends. We warmly invite everyone to step into our stores, forge enduring memories, and make this Christmas an extraordinary one with Jollibee Joy,” added Ching.
You can drop by any of these branches to experience the magic of a Jollibee Christmas:
- Mega Manila: BGC Triangle Drive; Madrigal; North Fairview; Baras, Rizal; Katipunan; 9th Avenue
- North Luzon: Binalonan, Pangasinan
- South Luzon: Tagaytay Rotonda
- Visayas: General Maxilom DT Cebu
- Mindanao: Davao Quimpo DT
No need to fret if you’re not near these flagship stores! Every Jollibee branch is bedecked with delightful Christmas displays, ensuring that everyone can embrace Jollibee Joy this festive season. For further information, hop onto the Jollibee Facebook page.
To stay in the loop with the newest happenings, make sure to give Jollibee a thumbs up on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter, Instagram, and TikTok.
