Join Excitement Pocky Day 11.11 Entertaining TikTok Challenge!

In celebration of Pocky Day on 11.11, Glico Philippines is introducing the Pocky Cha11enge on TikTok, a beloved online platform among Gen-Zers. This initiative aims to provide an avenue for them to foster more meaningful in-person connections in the offline world.

Filipino Gen-Zers, those born between 1996 and 2010, are digitally savvy and deeply passionate about global issues. However, when it comes to forging real-world relationships, life can get a bit complicated. Offline connections have become more challenging, especially since the pandemic largely eliminated opportunities for in-person socialization. Traditional social events like proms and gatherings, which previous generations may have taken for granted, have been replaced by platforms like Zoom or Discord for these Gen-Zers.

With the Pocky Cha11enge, get ready to embrace genuine, face-to-face social interactions!

So what’s the Pocky Cha11enge?

Simply fit as many friends on screen in 11 seconds. Participants could get as creative as they want with their friends!

Step 1: Hold your palm up.
Step 2: Wait for the virtual Pocky Box to ‘appear’ on your palm.
Step 3: Watch for the timer to start.

Step 4: Fit as many friends creatively, on-screen within 11 seconds.

Step 3: Share it on TikTok with the hashtag
#PockyCha11enge #ShareHappiness and tag @glico_philippines!

This challenge will start on November 8, 2023, and run until November 25, 2023. All you need is Pocky and your friends!

Happiness awaits at Pocky’s LIFE FOUR CUTS Selfie Booths!

Another favorite of Gen-Zers? Selfie booths! Every gathering with friends feels incomplete without a visit to the nearest selfie booth. That’s why Pocky has teamed up with LIFE FOUR CUTS, a renowned selfie booth chain in the Philippines, to spread even more joy among Gen-Zers!

Curious how it will work? Just follow these steps:

Collect Pocky-themed props and enter the selfie booth.
Select the Pocky 11:11 frame.
Take your photo prints.
Open TikTok and activate the Pocky Cha11enge Branded Effect.
Share your photo booth session using the Pocky Cha11enge effect.
Show staff at the booth for a chance to get a free Pocky product!

These Pocky booths will be active from November 8, 2023, to November 25, 2023, at the following LIFE FOUR CUTS stores:

SM Mega Mall Robinsons Galleria AYALA Mall Circuit
SM City Grand Central Robinsons Manila AYALA Mall Trinoma
SM City Fairview Uptown Mall BGC Glorietta 1
Venice Grand Canal Mall SM City North EDSA

Limited edition flavour: Festive Delight coming up!

To commemorate Pocky Day on 11.11, Glico Philippines is set to unveil a delectable, exclusive flavor, known as the Pocky Festive Delight! Prepare your taste buds for this delightful fusion of berries and macaron. It will be on the shelves from the end of November through December. Don’t miss the chance to savor this treat and spread the joy with Pocky!