Embracing the vibrant spirit of the summer season, Johnson’s Baby introduces its exciting quest to find the ultimate kid influencers with luscious, silky, and radiant hair. The highly anticipated campaign, known as the #JohnsonsBidaBest squad search, aims to discover the next generation of influential kids who can exemplify the joy, energy, and liveliness that stems from using Johnson’s Shampoo.
Guided by the timeless hair icon of the 90s, now a beloved celebrity mom, Jolina Magdangal-Escueta, the #JohnsonsBidaBest squad search kicks off with an exciting and lively TikTok challenge. Moms and their little ones are invited to participate by showcasing their dance skills and proudly displaying their healthy, glossy hair in a fun and animated way.
“I’ve had a long journey in the industry, and one thing that has always stood out about me are my fun and unique hairstyles. The reason I’ve been able to experiment with my hair over the years is because I’ve always taken great care of it from the start. This is something I want to share with my kids and fellow moms, which is why I trust Johnson’s Shampoo for my little ones! Their favorite is the Shiny Drops variant, as it makes their hair feel extra nurtured,” shared Jolina Magdangal-Escueta.
In the exciting #JohnsonsBidaBest squad search, moms and kids will engage in a series of engaging online challenges that allow them to showcase their creativity, energy, and, of course, their children’s soft, smooth, and shiny hair. The TikTok challenge invites moms and their kids to dance to the captivating new jingle of Johnson’s Shampoo, performed by our esteemed brand ambassador, Jolina Magdangal-Escueta.
Moms and kids can also enjoy using the animated branded filter as their background while they groove to the rhythm of Johnson’s Shampoo’s newest jingle—a fun and interactive way to educate moms about the importance of using age-appropriate shampoo for their little ones to achieve hair that is soft, smooth, and brilliantly shiny.
You can watch some of the entries here:
But the quest doesn’t end with the TikTok challenge! Johnson’s Baby is set to host a series of engaging online games across various social media platforms, adding an extra layer of excitement to the #JohnsonsBidaBest squad search. These games will serve as additional opportunities for the brand to discover the crème de la crème of kid influencers, as they showcase their talents, charm, and irresistible hair. Stay tuned for these thrilling online games that will determine the top 4 kid influencers that Johnson’s Baby will proudly unveil.
The winners of the #JohnsonsBidaBest squad search are in for a treat! They will be awarded a coveted 1-year contract with Johnson’s Baby, which includes exciting opportunities such as guest appearances on Magandang Buhay and vlogs with the renowned celebrity mom, Jolina Magdangal-Escueta herself! On top of that, they will receive a generous 1-year supply of Johnson’s Shampoo’s complete product range, a cash prize of 25,000 pesos, and become valued members of the growing Johnson’s Baby family. These remarkable young influencers will serve as the prominent faces and advocates for Johnson’s Shampoo, championing the importance of age-appropriate haircare for kids and raising awareness about the unique needs of their delicate hair.
Extensive research conducted by Johnson & Johnson Consumer Health Philippines has revealed that kids’ hair is significantly thinner than adult hair, making it vulnerable to damage when exposed to the strong chemicals found in adult shampoos. As a result, Johnson’s Baby has made it their mission to provide children with the strong and healthy hair they deserve through their specialized haircare products. The Johnson’s Shampoo product range offers a variety of options, including Shiny Drops with Argan Oil and Silk proteins for soft, smooth, and shiny hair, Clean & Fresh with active fresh technology for 12-hour freshness, Strong & Healthy with 8 conditioners and Vitamin E for stronger hair and reduced breakage, and Soft & Smooth shampoo with honey and wheat extracts for smooth and frizz-free hair.
“Children are known for their purity and gentleness, which is why the products they use should reflect the same qualities,” shared marketing manager Kat Suarez. Through the ongoing #JohnsonsBidaBest Squad Search, Johnson’s Baby aims to educate mothers and emphasize the importance of using gentle, child-friendly haircare products that are specifically designed for their growing kids’ delicate hair. The ultimate goal is to help children achieve stronger, healthier, and more beautiful hair with Johnson’s Shampoo and its gentle formula.
To all the mothers out there, don’t miss out on this incredible opportunity! Join the #JohnsonsBidaBest Squad search and explore the official hashtag page on TikTok, #JohnsonsBidaBest, to learn more about the mechanics and get involved!
For additional information about the search, visit Johnson’s Baby’s social media pages, and stay updated by following them on Facebook at https://www.facebook.com/JohnsonsBabyPhilippines and @johnsonsbabyph on Instagram and TikTok.
You can also stay tuned to the social media pages of our esteemed brand ambassador, Jolina Magdangal-Escueta, by following her @mariajolina_ig on Instagram and Jolina Magdangal on Facebook for the latest updates on the #JohnsonsBidaBest Squad Search!
The Johnson’s Shampoo product range is available in leading supermarkets and drugstores, as well as on the official Johnson & Johnson stores on Lazada and Shopee.
