COVID-19 has seriously affected all businesses around the world, and the entertainment industry was no exception. While most celebrities have turned to vlogging for income, some ventured in the world of food business.
Actor-model JM Magalona turned to his love for the popular delicious Filipino dish “silog” and used this to triumph over the difficult times the pandemic has brought us especially after his career and gym business suffered due to strict community quarantine measures.
With determination and utilizing the digital tools from the largest provider of telecommunications services in the country—Globe, Magalona was able to bring ‘Project Tapsi’ to life with an initial capital of P6,000, a borrowed refrigerator and his own culinary chops.
“Sabi ko this is it, bubuhayin ko ‘to, irerevise ko ‘to na para kayang gawin sa pandemic. Ginawa ko siyang delivery,” narrated JM. “Nagpost ako online para makita nila ng produkto ko,” he added.
Magalona uses his LTE-powered Globe At Home Prepaid WiFi which allows customizable, high-speed, plug and play internet connection; and GCash for cashless transactions via the mobile phone, making it easier, safer, and more convenient for customers to pay for their orders.
In the era of the ‘New Normal,’ Globe continues to reinvent itself to suit the needs of the Filipinos as digitalization takes over and transforms usual tasks in to a much more efficient way.
